Editorial Board   Guest Author

Mr. Gonzalez

Christian Gonzalez

Regional Director of Sales & Marketing, Rosewood Hotels Mexico Region

Christian Gonzalez was born in Mexico City and grew up in Puerto Vallarta surrounded by family and friends in the hospitality industry, catching the hotel bug at a young age.  He attended the University of Nevada - Las Vegas, earning a Bachelor of Science in Hospitality Management, and moved to Seattle shortly after graduation where he worked in the rooms division for the Renaissance Hotel.  

Mr. Gonzalez's immense knowledge of Mexican culture, coupled with his success at an early age, brought him back to Mexico after he was recruited by Four Seasons Hotels & Resorts.  He then spent five years as a Sales Manager focusing on developing the United States' West Coast incentive market.  Following his tenure in Mexico, Mr. Gonzalez was swiftly promoted within the Four Seasons brand, and was transferred to Southern California where he worked on the pre-opening of the Four Seasons Hotel Westlake Village. Mr. Gonzalez was an integral part of the team that handled the launch of the luxury resort which included a 40,000 square-foot spa, the largest in the collection, and California Health & Longevity Institute, a 42,000 square-foot 360° wellness facility. 

After a successful eight years with Four Seasons Hotel Los Angeles at Beverly Hills, Mr. Gonzalez was promoted to Director of Sales & Marketing at Four Seasons Resort The Biltmore Santa Barbara, where he handled all things related to the Sales, Reservations, Marketing and Catering departments for the storied, historical property and led the strategy around 90th anniversary of the iconic hotel.

Over two years ago, as of April 2017, Mr. Gonzalez joined Rosewood Hotels & Resorts as the Regional Director of Sales & Marketing for Mexico region, directly responsible for the strategy around Rosewood Mayakoba and supporting branding strategies for the other ultra-luxury hotels and resorts in Mexico. Mr. Gonzalez has lead the creation of unique experiences at Rosewood Mayakoba, including the "Marry Oneself Journey" at the award-winning Sense Spa, the "Taco Academy", where the resort hosted multiple award-winning international chefs, and the "Yo Heart Mexico" celebration, showcasing the rich heritage of Mexican culture. The resort continues to earn awards and accolades, named as one of the top ultra luxury resorts in both Mexico and the world.


Please visit http://www.rosewoodhotels.com for more information.

Mr. Gonzalez can be contacted at +1 310-843-9097 or christian.gonzalez@rosewoodhotels.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.