Editorial Board   Guest Author

Mr. Gonzalez

Christian Gonzalez

Regional Director of Sales & Marketing, Rosewood Hotels Mexico Region

Christian Gonzalez was born in Mexico City and grew up in Puerto Vallarta surrounded by family and friends in the hospitality industry, catching the hotel bug at a young age.  He attended the University of Nevada - Las Vegas, earning a Bachelor of Science in Hospitality Management, and moved to Seattle shortly after graduation where he worked in the rooms division for the Renaissance Hotel.  

Mr. Gonzalez's immense knowledge of Mexican culture, coupled with his success at an early age, brought him back to Mexico after he was recruited by Four Seasons Hotels & Resorts.  He then spent five years as a Sales Manager focusing on developing the United States' West Coast incentive market.  Following his tenure in Mexico, Mr. Gonzalez was swiftly promoted within the Four Seasons brand, and was transferred to Southern California where he worked on the pre-opening of the Four Seasons Hotel Westlake Village. Mr. Gonzalez was an integral part of the team that handled the launch of the luxury resort which included a 40,000 square-foot spa, the largest in the collection, and California Health & Longevity Institute, a 42,000 square-foot 360° wellness facility. 

After a successful eight years with Four Seasons Hotel Los Angeles at Beverly Hills, Mr. Gonzalez was promoted to Director of Sales & Marketing at Four Seasons Resort The Biltmore Santa Barbara, where he handled all things related to the Sales, Reservations, Marketing and Catering departments for the storied, historical property and led the strategy around 90th anniversary of the iconic hotel.

Over two years ago, as of April 2017, Mr. Gonzalez joined Rosewood Hotels & Resorts as the Regional Director of Sales & Marketing for Mexico region, directly responsible for the strategy around Rosewood Mayakoba and supporting branding strategies for the other ultra-luxury hotels and resorts in Mexico. Mr. Gonzalez has lead the creation of unique experiences at Rosewood Mayakoba, including the "Marry Oneself Journey" at the award-winning Sense Spa, the "Taco Academy", where the resort hosted multiple award-winning international chefs, and the "Yo Heart Mexico" celebration, showcasing the rich heritage of Mexican culture. The resort continues to earn awards and accolades, named as one of the top ultra luxury resorts in both Mexico and the world.


Please visit http://www.rosewoodhotels.com for more information.

Mr. Gonzalez can be contacted at +1 310-843-9097 or christian.gonzalez@rosewoodhotels.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.