Editorial Board   Guest Author

Mr. Gonzalez

Christian Gonzalez

Regional Director of Sales & Marketing, Rosewood Hotels Mexico Region

Christian Gonzalez was born in Mexico City and grew up in Puerto Vallarta surrounded by family and friends in the hospitality industry, catching the hotel bug at a young age.  He attended the University of Nevada - Las Vegas, earning a Bachelor of Science in Hospitality Management, and moved to Seattle shortly after graduation where he worked in the rooms division for the Renaissance Hotel.  

Mr. Gonzalez's immense knowledge of Mexican culture, coupled with his success at an early age, brought him back to Mexico after he was recruited by Four Seasons Hotels & Resorts.  He then spent five years as a Sales Manager focusing on developing the United States' West Coast incentive market.  Following his tenure in Mexico, Mr. Gonzalez was swiftly promoted within the Four Seasons brand, and was transferred to Southern California where he worked on the pre-opening of the Four Seasons Hotel Westlake Village. Mr. Gonzalez was an integral part of the team that handled the launch of the luxury resort which included a 40,000 square-foot spa, the largest in the collection, and California Health & Longevity Institute, a 42,000 square-foot 360° wellness facility. 

After a successful eight years with Four Seasons Hotel Los Angeles at Beverly Hills, Mr. Gonzalez was promoted to Director of Sales & Marketing at Four Seasons Resort The Biltmore Santa Barbara, where he handled all things related to the Sales, Reservations, Marketing and Catering departments for the storied, historical property and led the strategy around 90th anniversary of the iconic hotel.

Over two years ago, as of April 2017, Mr. Gonzalez joined Rosewood Hotels & Resorts as the Regional Director of Sales & Marketing for Mexico region, directly responsible for the strategy around Rosewood Mayakoba and supporting branding strategies for the other ultra-luxury hotels and resorts in Mexico. Mr. Gonzalez has lead the creation of unique experiences at Rosewood Mayakoba, including the "Marry Oneself Journey" at the award-winning Sense Spa, the "Taco Academy", where the resort hosted multiple award-winning international chefs, and the "Yo Heart Mexico" celebration, showcasing the rich heritage of Mexican culture. The resort continues to earn awards and accolades, named as one of the top ultra luxury resorts in both Mexico and the world.


Please visit http://www.rosewoodhotels.com for more information.

Mr. Gonzalez can be contacted at +1 310-843-9097 or christian.gonzalez@rosewoodhotels.com

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.