Editorial Board   

Mr. Ely

John Ely

Senior Vice President of Marketing, Signature Worldwide

As Signature Worldwide's Senior Vice President of Marketing, John Ely is responsible for developing, implementing and evaluating strategic marketing and corporate growth plans. He joined Signature in November 2006 with more than 14 years of industrial and consumer marketing experience. Mr. Ely is an accomplished executive in developing and managing corporate launches for products and services while working for such companies as RFG Associates, A Solar Company, Vanner Inc. and Teledyne MEC. With these companies, he held the leadership roles of project manager, vice president of marketing, product development manager, and senior research and design engineer. Most recently, Mr. Ely worked for Crane Plastics as new market development director where he led such initiatives as designing and facilitating market studies, including consumer preferences, client relations and competitive research. His efforts focused on strategic marketing such as market penetration, and product and service positioning. He also helped author and facilitate training programs for Crane^aEURTMs inside and outside sales teams. Mr. Ely has an associate's degree in electrical engineering, a bachelor's in technical management and a master's in marketing and communications. He is a member of the American Marketing Association and Product Development Management Association. Mr. Ely has also served as a marketing professor at Franklin University in Columbus, Ohio, for several years and is certified as a "Teaching at a Distance" (TAD) online educator. Mr. Ely's extensive experience in steering business strategy, marketing, and developing new products is an invaluable asset when delivering programs to clients and helping Signature Worldwide reach its strategic goals.

Mr. Ely can be contacted at 614-766-5101 or johnely@signatureworldwide.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.