Editorial Board   Guest Author

Mr. Hearing

Gregory A. Hearing

Shareholder, GrayRobinson

Gregory Hearing has focused his law practice on management labor and employment for his entire career. He represents local and national management clients in a variety of matters before courts, arbitrators, and state and federal administrative agencies.

Mr. Hearing became Board Certified in Labor and Employment Law by The Florida Bar the year the board certification became available. He is also Board Certified in Civil Trial and Education Law by The Florida Bar. He has earned an AV rating by Martindale-Hubbell, is recognized as a member of the Hall of Fame in Florida's "Legal Elite" by Florida Trend magazine and has been named one of the Top 100 Attorneys in Florida by Super Lawyers several times. He has been listed in The Best Lawyers in America publication since 2006 and was named their Lawyer of the Year for Management Labor and Employment Law in Tampa in 2012, 2013, 2016 and 2017.

In November 2011, Mr. Hearing was appointed by the Florida Supreme Court to a 5-year term as a member of the Florida Board of Bar Examiners and served as its Vice-Chair and Chair in 2014, 2015 and 2016. Mr. Hearing serves on the Executive Council of the Labor and Employment Law Section of The Florida Bar and served as its Chair in 2011-2012.Mr. Hearing was inducted into the College of Labor and Employment Lawyers as a Fellow in 2011 and serves as Chair of its Eleventh Circuit Credentials Committee. Mr. Hearing is a frequent lecturer and has authored many papers on labor and employment related topics.

As an active member of the community, Mr. Hearing is involved in many civic endeavors. He serves as a Trustee of The University of the South, where he attended undergraduate school. He is also a current member of the St. John's Episcopal Day School Board of Trustees and has been Vice Chancellor of the Episcopal Diocese of Southwest Florida (Labor & Employment) since 1991.  

Please visit http://www.gray-robinson.com for more information.

Mr. Hearing can be contacted at +1 813-273-5082 or gregory.hearing@gray-robinson.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.