Editorial Board   Guest Author

Mr. Markham

Clay Markham

Global Hospitality Sector Leader, CallisonRTKL

Clay Markham leads CallisonRTKL's hospitality sector with a dynamic, comprehensive design and management approach to architecture, interior design and strategic branding. With nearly 40 years in the industry, Mr. Markham has worked on projects all over the world and is a firm believer in choreographing rich guest experiences that help brands build loyal customers. His deep market knowledge and a lifetime of traveling the globe allow him to easily transition from single-use environments to large-scale master plans to mixed-use projects that cover a variety of sectors, from hospitality to world-class entertainment venues.

Mr. Markham is a strong proponent and supporter of research and analytics, using detailed data mining, demographics and industry trends to point the way toward the future of hospitality. His design philosophy centers on the convergence between food experience, flexibility and looking to the future of what travelers will want in five, 10 or even 30 years. Mr. Markham looks at his projects holistically, working not just from a design perspective but with the operations team to understand back-of-house issues and logistics, as well as marketing to understand strategy and positioning, tying everything back to the guest.  

Mr. Markham is a frequent speaker and contributor to industry publications; he is a go-to expert for all things hospitality and travel. His compelling designs and successful project delivery skills have resulted in award-winning projects for individual developers and owners as well as top-tier brands, including Marriott International, Hyatt Hotel Corporation, and InterContinental Hotel Group, not to mention the new, super sustainable AC Hotel in South San Francisco.  

Please visit http://www.callisonrtkl.com for more information.

Mr. Markham can be contacted at +1 410-537-6000 or clay.markham@callisonrtkl.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.