Editorial Board   Guest Author

Mr. Winey

Greg Winey

President, NorthPointe Hospitality Management, LLC

Greg Winey, President of Northpointe Hospitality Management, is passionate about hospitality. He loves to compete and has a simple goal for each of Northpointe's hotel: "Be The Best in the Brand" in each market we serve.

With more than 35 years of hotel experience and 20 years of multi-unit hotel management, Mr. Winey has overseen hotels from 40 to more than 400 rooms with up to 20,000 sq. ft. of meeting space.

Mr. Winey loves to train, teach and mentor. He is an experienced international trainer having worked with the US Navy in the Pacific theatre and Conus sites from the east to west coast of the US.  He has overseen more than 200 hotels in his career and has personally run some of the top hotels in the nation for Promus Hotel Corporation (now Hilton).

As a vice president of operations, Mr. Winey has also overseen the entire operations of the third largest privately held hotel companies in the nation, with more than 8,000 rooms and 5,000 employees. He has been honored on a local and national level for financial, service and product quality results from a variety of hotel chains in the US and has worked with all the major brands including Hilton, Marriott, IHG, Carlson, Hyatt and Starwood Hotels.

Northpointe Hospitality has a robust and growing portfolio that includes the Hilton Garden Inn in Albany, Ga., The Partridge Inn in Augusta, Ga. (Curio Collection by Hilton), Holiday Inn Resort Jekyll Island (Ga.), the Hotel Indigo Mount Pleasant (Sc), the Holiday Inn Express Charleston Medical Area (Sc), Beach House Restaurant, the boutique Beachview Club Hotel on Jekyll Island, the Crowne Plaza in North Augusta, SC. and The Lawrence Hotel in Lawrenceville, Ga (opening 2021).

Please visit https://www.northph.com/ for more information.

Mr. Winey can be contacted at +1 770-362-5335 or gwiney@northph.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.