Editorial Board   Guest Author

Ms. Bond

Cassie Bond

Regional Vice President of Revenue Management, Chesapeake Hospitality

Cassie Bond has over 15 years of hospitality experience with a strong focus on driving top line revenues and maximizing profitability. In her 11th year working in revenue management for Chesapeake Hospitality, Ms. Bond is currently the Regional Vice President of Revenue Management and has been in this role since January 2018. She was selected as HSMAI's Corporate Revenue Management Professional of the Year in conjunction with her promotion.

Ms. Bond leads the corporate revenue management team as well as the property revenue managers, while spearheading global strategy for the Chesapeake portfolio. She is responsible for all hotel openings, takeovers, conversions, portfolio assignments as well as any revenue management new hires and training. Ms. Bond and her team specialize in granular deep dives into segmentation, channel analysis, price positioning and targeted demand capture. Daily optimization and profitability remain at the forefront when creating and implementing thoughtful revenue management strategies across the portfolio.

Ms. Bond has revenue management and system certifications with Hilton, IHG, Marriott and Preferred Hotel Group. She is also a Certified Hospitality Revenue Manager with the American Hotel & Lodging Association and a Certified Revenue Management Executive with HSMAI. Her knowledge and expertise with Branded and Independent hotel systems, resources and strategies has been instrumental in guiding the revenue management efforts for the entire Chesapeake portfolio. Ms. Bond's passion for revenue management can be seen through her disciplined work ethic, innovative strategies and relentless dedication to consistently moving the needle and striving for better results.

Please visit http://www.chesapeakehospitality.com for more information.

Ms. Bond can be contacted at +1 301-474-3307 or cbond@chesapeakehospitality.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.