Editorial Board   Guest Author

Ms. Bond

Cassie Bond

Regional Vice President of Revenue Management, Chesapeake Hospitality

Cassie Bond has over 15 years of hospitality experience with a strong focus on driving top line revenues and maximizing profitability. In her 11th year working in revenue management for Chesapeake Hospitality, Ms. Bond is currently the Regional Vice President of Revenue Management and has been in this role since January 2018. She was selected as HSMAI's Corporate Revenue Management Professional of the Year in conjunction with her promotion.

Ms. Bond leads the corporate revenue management team as well as the property revenue managers, while spearheading global strategy for the Chesapeake portfolio. She is responsible for all hotel openings, takeovers, conversions, portfolio assignments as well as any revenue management new hires and training. Ms. Bond and her team specialize in granular deep dives into segmentation, channel analysis, price positioning and targeted demand capture. Daily optimization and profitability remain at the forefront when creating and implementing thoughtful revenue management strategies across the portfolio.

Ms. Bond has revenue management and system certifications with Hilton, IHG, Marriott and Preferred Hotel Group. She is also a Certified Hospitality Revenue Manager with the American Hotel & Lodging Association and a Certified Revenue Management Executive with HSMAI. Her knowledge and expertise with Branded and Independent hotel systems, resources and strategies has been instrumental in guiding the revenue management efforts for the entire Chesapeake portfolio. Ms. Bond's passion for revenue management can be seen through her disciplined work ethic, innovative strategies and relentless dedication to consistently moving the needle and striving for better results.

Please visit http://www.chesapeakehospitality.com for more information.

Ms. Bond can be contacted at +1 301-474-3307 or cbond@chesapeakehospitality.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.