Editorial Board   Guest Author

Dr. Jaddoud

Hicham Jaddoud

Senior Director of Hospitality, North Star Mohican Casino|Resort|Golf Course

Dr. Hicham Jaddoud has over 12 years of hospitality, tourism, and gaming management experience. He held various management positions with some of the most reputable hotel companies such as Sheraton, Marriott, and the Ritz-Carlton.

Dr. Jaddoud comes from a family of hoteliers and was exposed to the hotel business at a younger age. He attended hotel school in Perpignan, France and started working with Starwood Hotels in the south of France. At this stage he learned how to apply the principles and lessons of hospitality business to real life. It was fascinating and transformed his interest in hospitality and tourism management issues into a passion.

Dr. Jaddoud obtained a Bachelor's Degree in Hospitality and Tourism Management before moving to the US where he joined Starwood Hotels & Resorts in the Midwest. He managed multiple hotel segments from full-service convention hotels to upscale resorts and independent properties.

Dr. Jaddoud completed his MBA in Management in 2011 and obtained a Doctorate in Business with research in Hospitality's Organizational Behavior in 2017 from Georgia State University. He is fluent in English and French and is certified by the American Hotel & Lodging Association.

Dr. Jaddoud has published several articles in the areas of Employee Stress Coping, Reflection Tendencies, Technological Advance in the Hotel Industry, and Managerial Stress in the Hospitality Industry.

Dr. Jaddoud serves on the Board of Directors of the Junior Chamber of Atlanta and is the 2017 World Affairs Council China Fellow. He is a Research Associate at the Center for Engaged Business Research at Georgia State University and serves as a Hospitality Graduate Program Mentor at the J. Mack Robinson College of Business.

Please visit http://www.northstarcasinoresort.com for more information.

Linkedin Profile: https://www.linkedin.com/in/dr-hicham-jaddoud-mba-chrm-880bb88/

Dr. Jaddoud can be contacted at +1 314-436-4863 or hicham.jaddoud@gmail.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.