Editorial Board   Guest Author

Dr. Jaddoud

Hicham Jaddoud

Senior Director of Hospitality, North Star Mohican Casino|Resort|Golf Course

Dr. Hicham Jaddoud has over 12 years of hospitality, tourism, and gaming management experience. He held various management positions with some of the most reputable hotel companies such as Sheraton, Marriott, and the Ritz-Carlton.

Dr. Jaddoud comes from a family of hoteliers and was exposed to the hotel business at a younger age. He attended hotel school in Perpignan, France and started working with Starwood Hotels in the south of France. At this stage he learned how to apply the principles and lessons of hospitality business to real life. It was fascinating and transformed his interest in hospitality and tourism management issues into a passion.

Dr. Jaddoud obtained a Bachelor's Degree in Hospitality and Tourism Management before moving to the US where he joined Starwood Hotels & Resorts in the Midwest. He managed multiple hotel segments from full-service convention hotels to upscale resorts and independent properties.

Dr. Jaddoud completed his MBA in Management in 2011 and obtained a Doctorate in Business with research in Hospitality's Organizational Behavior in 2017 from Georgia State University. He is fluent in English and French and is certified by the American Hotel & Lodging Association.

Dr. Jaddoud has published several articles in the areas of Employee Stress Coping, Reflection Tendencies, Technological Advance in the Hotel Industry, and Managerial Stress in the Hospitality Industry.

Dr. Jaddoud serves on the Board of Directors of the Junior Chamber of Atlanta and is the 2017 World Affairs Council China Fellow. He is a Research Associate at the Center for Engaged Business Research at Georgia State University and serves as a Hospitality Graduate Program Mentor at the J. Mack Robinson College of Business.

Please visit http://www.northstarcasinoresort.com for more information.

Linkedin Profile: https://www.linkedin.com/in/dr-hicham-jaddoud-mba-chrm-880bb88/

Dr. Jaddoud can be contacted at +1 314-436-4863 or hicham.jaddoud@gmail.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.