Editorial Board   Guest Author

Ms. Streeter

Pam Streeter

Vice President Distribution and Marketing, Interstate Hotels & Resorts

Pam Streeter is the vice president distribution & marketing for Interstate Hotels & Resorts. Her responsibilities include using e-commerce to develop new revenue opportunities for direct to hotel business; managing relationships with third-party Web companies; and overseeing Interstate's usage of the GDS, marketing, and rate programs as well all internet and email marketing strategies. In 1999, she was promoted to vice president of electronic distribution and in 2001 took on more responsibilities for marketing. In 2006, Streeter was named one of the Top 25 Extraordinary Minds in Hospitality & Travel Sales & Marketing. She currently serves as President of the HSMAI DC Chapter and holds board of director's position for the HSMAI Foundation, HSMAI Americas Board and the Hotel Electronic Distribution Network Association (HEDNA). She is on the Technology Committee for Historic Hotels of America and has served as an Advisory Board Member for VFM, a Toronto based corporation and chair of the Hotel Electronic Distribution Network Association's (HEDNA) distribution action committee, previously served as co-chair of the education committee for HEDNA, has contributed to industry publications and a graduate of the University of North Texas.

Ms. Streeter can be contacted at 703-387-3360 or Pam.streeter@ihrco.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.