Editorial Board   Guest Author

Mr. Schrils

Gustaaf Schrils

Chief Information Officer, White Lodging

Gustaaf Schrils is currently the Senior Vice President and Chief Information Officer for White Lodging based outside Chicago.   He is a passionate member of the Executive Committee and responsible for leading all aspects of technology applied by this enterprise.   Mr. Schrils led the creation and successful execution of a complete digital transformation program and as a result build a resilient and highly scalable computing platform.    He leveraged enterprise wide information to drive business insights and continuous improvement.   He is a key advocate of technology to his colleagues.

White Lodging is a privately owned company that develops and operates 100 hotels representing 28 brands, 40 Restaurants, a Winery, Brewery and a Farm with almost $1.5B in gross revenue.  White Lodging employs 10,000 associates and has 10 hotels under construction.    White Lodging has won the 2018 and 2019 Gallup Great Workplace award, and recipient of 2019 Conde Nast Reader's choice award, Marriott Best Full Service Franchise Hotel and General Manager, Leisure Magazine number 1 resort hotel in the U.S. and number 2 in the world.

A proven leader, with over 30 years of hospitality technology experience, Mr. Schrils has been with White Lodging for 4 years now.  He is most widely recognized for his tenure of 20 years at InterContinental Hotels Group (IHG) where he held several senior technology positions with global responsibility.

Mr. Schrils is a board member for HTNG, member of several technology advisory committees and advisor to technology start up's and VC in Chicago. 

Mr. Schrils holds a Bachelor's Degree in Computer Engineering and a Master's Degree in Engineering Management both from the Florida Institute of Technology.   He was born in Curacao and is fluent in English, Spanish, Dutch and Papiamentu.

Please visit http://www.whitelodging.com for more information.

Mr. Schrils can be contacted at +1 219-472-2969 or gustaaf.schrils@whitelodging.com

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.