Editorial Board   Guest Author

Ms. Turner

Kristina Turner

Corporate Director of Ecommerce & Marketing, Paramount Hospitality Management (PHM)

Kristina Turner is the Corporate Director of eCommerce & Marketing for Paramount Hospitality Management (PHM).  In her role, Ms. Turner is responsible for all traditional and digital marketing initiatives including paid media campaigns, public relations, social media, reputation management, customer engagement, and search optimization.  She and her team work to effectively drive awareness and direct bookings to their portfolio of hotels and resorts.   

A passionate and motivated professional, Ms. Turner is an expert who has a deep knowledge of the hotel industry as well as digital media.  Prior to her current position, she served as the Area Director of Marketing for Villas of Grand Cypress and The Grove Resort Orlando, where she oversaw a multi-million-dollar marketing strategy which included online advertising, public relations, social media, website content management, email campaigns, promotional activations and more.  Before that, she spent approximately 20 years with Hilton Worldwide where she worked her way up the ranks.  She eventually became the Director of eCommerce where she led a team of 16 people covering more than 600 independent franchise hotels in Florida, Latin America/Caribbean and the Southeast Atlantic regions.  Ms. Turner began her career in the hospitality industry at the Hilton in the Walt Disney World® Resort.

Throughout her career, Ms. Turner has been recognized for her hard work and dedication.  In 2018, she and her partner agency, were recognized as an Adrian Award Silver Winner at HSMAI for their "Look to Book" Remarketing Campaign. She was nominated for Hilton Worldwide's Circle of Excellence Award for three consecutive years and in July 2014, she was selected as part of Hilton's High Performer program, which targets the top performers in the company. 

Ms. Turner graduated Cum Laude from Everest University in Ft. Lauderdale, Florida where she earned her Bachelor of Science in Business Administration.  

Please visit http://www.paramounthospitality.com for more information.

Ms. Turner can be contacted at +1 321-593-1416 or kturner@phmemail.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.