Editorial Board   Guest Author

Ms. Turner

Kristina Turner

Corporate Director of Ecommerce & Marketing, Paramount Hospitality Management (PHM)

Kristina Turner is the Corporate Director of eCommerce & Marketing for Paramount Hospitality Management (PHM).  In her role, Ms. Turner is responsible for all traditional and digital marketing initiatives including paid media campaigns, public relations, social media, reputation management, customer engagement, and search optimization.  She and her team work to effectively drive awareness and direct bookings to their portfolio of hotels and resorts.   

A passionate and motivated professional, Ms. Turner is an expert who has a deep knowledge of the hotel industry as well as digital media.  Prior to her current position, she served as the Area Director of Marketing for Villas of Grand Cypress and The Grove Resort Orlando, where she oversaw a multi-million-dollar marketing strategy which included online advertising, public relations, social media, website content management, email campaigns, promotional activations and more.  Before that, she spent approximately 20 years with Hilton Worldwide where she worked her way up the ranks.  She eventually became the Director of eCommerce where she led a team of 16 people covering more than 600 independent franchise hotels in Florida, Latin America/Caribbean and the Southeast Atlantic regions.  Ms. Turner began her career in the hospitality industry at the Hilton in the Walt Disney World® Resort.

Throughout her career, Ms. Turner has been recognized for her hard work and dedication.  In 2018, she and her partner agency, were recognized as an Adrian Award Silver Winner at HSMAI for their "Look to Book" Remarketing Campaign. She was nominated for Hilton Worldwide's Circle of Excellence Award for three consecutive years and in July 2014, she was selected as part of Hilton's High Performer program, which targets the top performers in the company. 

Ms. Turner graduated Cum Laude from Everest University in Ft. Lauderdale, Florida where she earned her Bachelor of Science in Business Administration.  

Please visit http://www.paramounthospitality.com for more information.

Ms. Turner can be contacted at +1 321-593-1416 or kturner@phmemail.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.