Editorial Board   

Mr. Loberg

Rory B. Loberg

President, Loberg Hospitality,

Rory B. Loberg is president of Loberg Hospitality, a consulting organization that specializes in the needs of conference centers, university based hotels, inns and non branded lodging product across the US and Internationally. Loberg was previously President of ARAMARK Harrison Lodging, the largest conference center brand in North America. ARAMARK Harrison Lodging operates more than 50 conference centers, corporate training centers and specialty hotels in educational environments. Loberg was instrumental in significantly growing ARAMARK's Conference Center division. Loberg was previously in regional operations role with Marriott for 18 years most of which was spent in the conference center division.

Mr. Loberg can be contacted at loberghospitality@comcast.net

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.