Editorial Board   Guest Author

Ms. Stroud

Gretchen Stroud

Vice President, Talent & Inclusion , Hilton

Gretchen Stroud is Vice President, Talent & Inclusion for Hilton. In this role, she oversees the strategic direction of recognition, learning, leadership development and talent management initiatives for global operations and corporate Team Members. With her team, Ms. Stroud leads Hilton's Team Member development programs and succession management activities as well as the company's internal and external recognition and engagement strategies.

With more than 15 years of experience in the hospitality industry, Ms. Stroud has successfully led a variety of initiatives across Hilton's Talent, Learning & Engagement disciplines and is passionate about championing and building talent diversity strategies, developing effective leaders at all levels and driving learning innovation. Among her professional accomplishments, Ms. Stroud led the launch of the company's Thrive at Hilton employee value proposition and leads the team responsible for Hilton's Great Place to Work award submissions. This is

Ms. Stroud directs Hilton's Talent & Leadership initiatives, including emerging leader and executive pipeline development and talent management programs and strategies. Within learning, she has led the modernization of the Hilton University platform introducing new technologies and approaches to drive Hilton's global workforce development efforts.

Prior to joining Hilton in 2011, Ms. Stroud worked in several leadership roles at Marriott International, including learning strategy for the company's Full Service, Luxury and Lifestyle brands. She also spent several years within the International Lodging and Owner and Franchise Services functions during her tenure. Ms. Stroud currently resides in Memphis and is a graduate of American University, in Washington, D.C.

Please visit http://www.hilton.com for more information.

Linkedin Profile: https://www.linkedin.com/in/gretchenstroud/

Ms. Stroud can be contacted at +1 571-286-6268 or Gretchen.Stroud@hilton.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.