Editorial Board   

Mr. McGlashan

Euan McGlashan

Global Co-founder & Chief Executive Officer, Valor Hospitality Partners

Following an award-winning career in luxury, resorts, independent and branded hotels, Euan McGlashan formed Valor Hospitality Partners in 2012 with longtime friend and business partner Steve Cesinger.

Since then, Mr. McGlashan and his dynamic team have executed on many distressed property turnarounds, new builds and re-brandings, resulting in a highly-regarded reputation for the quality of the Valor execution both commercially and culturally.

In 2013, Mr. McGlashan formed PMR Hospitality Partners in Cape Town, South Africa with lifelong friends, Tony Romer-Lee and Michael Pownall, creating a bespoke, unique, full-service management company targeted at filling a huge need gap in the Sub-Saharan African hospitality market. In 2018, PMR became Valor Africa & Middle East turning Valor into what is now referred to as Valor Global with new office openings in Bangkok, Thailand and Dubai.

Mr. McGlashan's vision for a truly bespoke global management company sharing resources, skills, and strategic thinking, as well as internally-created operating systems, procedures and guidelines which Reimagine Hospitality has come to life with Valor Global now managing, asset managing advising, or consulting on over 50 projects around the world.

Valor Hospitality Partners is a full service hotel management, acquisition and development company offering an array of services including site selection, product selection, entitlements, financing solutions, conceptual design, construction and project management, procurement, technical services, pre-opening hospitality management and operations management.

Please visit http://www.valorhospitality.com for more information.

Linkedin Profile: https://www.linkedin.com/in/euan-mcglashan-805a176/

Mr. McGlashan can be contacted at +1 404-846-0700 or emcglashan@valorhospitality.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.