Editorial Board   Guest Author

Ms. White

Kristi White

VP, Product Management, Knowland

As a hospitality veteran by trade, with two decades of experience in the hotel and revenue management side of the industry, Kristi White has a pulse on the needs of the hospitality business. She has advised hundreds of hotels around the world on their business strategy, improving hotel performance and overall profitability.

Over the past 15 years, Ms. White has been working for hospitality vendor providers. Her experience runs the gamut from electronic distribution, social media, business intelligence, to revenue management technology. If it can help a hotel make more money, she wants to know about it.

Ms. White is a fierce advocate for technology that helps hotels work smarter, not harder. As a recognized expert in her field, she is a frequent speaker on a wide variety of topics at industry conferences and hospitality courses at colleges and universities. She was also a member of the Board of Directors for the HSMAI Revenue Management Special Interest Group.

To add to her eclectic background, Ms. White has a bachelor's degree in political science and a master's degree in history from LSU. Those two degrees make her really great at trivial pursuit and underpin her natural wiring for seeing the possible in unlikely places.

When Ms. White is not working to advance technology in hospitality, you can find her cheering on LSU as a proud alumnus.  She also enjoys cooking for family and friends, loves a good round of tennis, and traveling the world. Connect with Kristi on LinkedIn.

Please visit http://www.knowland.com for more information.

Linkedin Profile: https://www.linkedin.com/company/the-knowland-group/?viewAsMember=true

Ms. White can be contacted at +1 571-429-5772 or kwhite@knowland.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.