Editorial Board   Guest Author

Mr. Buiring

Bart Buiring

Chief Sales & Marketing Officer, Marriott International

Bart Buiring, Chief Sales and Marketing Officer, Asia Pacific oversees the Asia Pacific consumer strategy to Marriott International's core hotel business and brands-powered by world-class technology. In this capacity, Mr. Buiring provides leadership to the Sales, Marketing, Revenue Management, Brand Management & Operations, Digital, Communications, Loyalty, and Consumer Insights.

In close partnership with the Presidents, Mr. Buiring and the regional Sales & Marketing teams have accountability for top line Rooms and Food & Beverage revenue generation budgeted to amount to approximately $11.5B across our growing portfolio of 800 hotels, across 24 brands, in 23 countries.

This is Mr. Buiring's 12th role with Marriott International. He started his career with Marriott International 19 years ago in India as opening Food & Beverage Director of the JW Marriott Mumbai and was later promoted to Director of Operations at the same hotel. He subsequently was promoted to Area Director of Operations for South East Asia, India and Australia, and later regional Food & Beverage responsibilities for Asia Pacific.

Mr. Buiring moved to the United States in 2008 with the company to serve as the Corporate Vice President, Food & Beverage for The Ritz-Carlton Hotel Company, and returned to Asia Pacific in 2010 to establish the Continent Lodging Services structure, which included Rooms, F&B, Culinary, Engineering, Procurement and a team of talented Area Directors of Operations. He was promoted to Senior Vice President - Continent Operations in 2013 with a dual role as market leader with P&L responsibility for our South Korea market. He was appointed to the role of Chief Operations Services Officer in early 2016.

Mr. Buiring is passionate about the guest experience, and during his tenure has exponentially lifted the APAC Guest Voice scores, which are leading in terms of Intent to Recommend and Elite Appreciation performance. He has always been a strong advocate for BSA compliance and working in close partnership with our Brand teams at HQ and in Continent to deliver relevant, localized branded customer experiences.

Mr. Buiring has always been passionate about F&B and he has made many contributions to elevate the F&B offerings working alongside the Design Development and Global Design teams. Under Bart's leadership, he consistently achieves high associate engagement through building and developing a strong Operations organization to support our business.

Mr. Buiring loves to read non-fiction books, socialize, dine out and travel. He recently completed the seven-week Advance Management Program at Harvard Business School.

Please visit https://www.marriott.com/marriott/aboutmarriott.mi for more information.

Linkedin Profile: https://www.linkedin.com/in/bartbuiring

Mr. Buiring can be contacted at +852 21926000 or bart.buiring@marriott.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.