Editorial Board   Guest Author

Mr. Harroch

David Harroch

CEO, Booking Ninjas

David Harroch is a Miami based entrepreneur with a passion for digital transformation, especially in the hospitality industry. He has worked on numerous projects in efforts to make his passion a reality. His most recent, the Booking Ninjas system, which comprises of a Salesforce-based PMS and CRM, represents his goal for the future of the hospitality industry.

The Booking Ninjas system features technologies that are key drivers to digital transformation in any industry, including smart communication features, Artificial Intelligence, Cloud computing, structural data analysis, and many other productive business tools. It draws on the fact that there is currently a huge need to make good use of business data while providing unforgettable guest experiences and optimizing business flows as efficiently as possible.

For over 10 years, Mr. Harroch has worked extensively in different sectors of the hospitality industry, providing his services as a consultant and an entrepreneur. He founded several businesses over the years, adding to his vast understanding of business and digital interoperability in the hospitality industry.

As an observer of the industry, Mr. Harroch has written several articles about how all sectors of the hospitality industry can take advantage of the recent innovations in the IT industry and use them to drive substantial growth and improve customer service. The articles can be found in the Booking Ninjas website blog, and as guest posts in major online publications.

Mr. Harroch has a degree in Technology Management from Georgetown University, and a Finance MBA degree, from Bar Ilan, Tel Aviv, Israel. He currently resides in Miami, South Florida, where he conducts most of his business operations.

Please visit https://www.bookingninjas.com/ for more information.

Linkedin Profile: https://www.linkedin.com/in/david-m-harroch-booking-ninjas/

Mr. Harroch can be contacted at +1 917-600-2345 or ceo@bookingninjas.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.