Editorial Board   Guest Author

Mr. Bitzer

Matt Bitzer

Chief Executive Officer & Co-founder, Blue Magnet Interactive

Matt Bitzer is the CEO and Co-founder of Blue Magnet Interactive, the award-winning, Chicago-based digital marketing agency serving the hospitality industry that was recognized as one of Inc. 5000's Fastest Growing Private Companies in 2016 and 2017. With over fifteen years of experience working with major hotel brands, independent properties, management companies, and hotel owners, Mr. Bitzer has devoted his career to helping hoteliers monetize their property's online presence through the thoughtful integration of SEO, content marketing, social media, paid media, email marketing, reputation management, and purposeful web design.

His experience has spanned from the agency world (what is now Sabre Hospitality), providing organic search engine optimization strategies for hotels across the globe, to the property level, heading the digital marketing for two flagship hotels in the Hilton Worldwide portfolio (Hilton Washington and Capital Hilton). Understanding the unique challenges of both the hotelier and the marketing agency has equipped Mr. Bitzer with a valuable perspective essential to Blue Magnet's success.

As CEO, Mr. Bitzer is accountable for leading Blue Magnet towards its vision: to be the world's most trusted name in hospitality digital marketing. This includes defining Blue Magnet's values, upholding its standards of excellence, forming strategic partnerships, driving business development, overseeing internal operations, ensuring customer satisfaction, boosting morale, tweeting, posting, blogging, and, occasionally, singing karaoke. His insights into the world of hotel digital marketing are regularly shared at industry conferences as well as on the official Blue Magnet blog.

Please visit http://www.bluemagnetinteractive.com for more information.

Mr. Bitzer can be contacted at +1 312-940-4395 or matt.bitzer@bluemagnetinteractive.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.