Editorial Board   Guest Author

Mr. Bitzer

Matt Bitzer

Chief Executive Officer & Co-founder, Blue Magnet Interactive

Matt Bitzer is the CEO and Co-founder of Blue Magnet Interactive, the award-winning, Chicago-based digital marketing agency serving the hospitality industry that was recognized as one of Inc. 5000's Fastest Growing Private Companies in 2016 and 2017. With over fifteen years of experience working with major hotel brands, independent properties, management companies, and hotel owners, Mr. Bitzer has devoted his career to helping hoteliers monetize their property's online presence through the thoughtful integration of SEO, content marketing, social media, paid media, email marketing, reputation management, and purposeful web design.

His experience has spanned from the agency world (what is now Sabre Hospitality), providing organic search engine optimization strategies for hotels across the globe, to the property level, heading the digital marketing for two flagship hotels in the Hilton Worldwide portfolio (Hilton Washington and Capital Hilton). Understanding the unique challenges of both the hotelier and the marketing agency has equipped Mr. Bitzer with a valuable perspective essential to Blue Magnet's success.

As CEO, Mr. Bitzer is accountable for leading Blue Magnet towards its vision: to be the world's most trusted name in hospitality digital marketing. This includes defining Blue Magnet's values, upholding its standards of excellence, forming strategic partnerships, driving business development, overseeing internal operations, ensuring customer satisfaction, boosting morale, tweeting, posting, blogging, and, occasionally, singing karaoke. His insights into the world of hotel digital marketing are regularly shared at industry conferences as well as on the official Blue Magnet blog.

Please visit http://www.bluemagnetinteractive.com for more information.

Mr. Bitzer can be contacted at +1 312-940-4395 or matt.bitzer@bluemagnetinteractive.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.