Editorial Board   Guest Author

Mr. Bitzer

Matt Bitzer

Chief Executive Officer & Co-founder, Blue Magnet Interactive

Matt Bitzer is the CEO and Co-founder of Blue Magnet Interactive, the award-winning, Chicago-based digital marketing agency serving the hospitality industry that was recognized as one of Inc. 5000's Fastest Growing Private Companies in 2016 and 2017. With over fifteen years of experience working with major hotel brands, independent properties, management companies, and hotel owners, Mr. Bitzer has devoted his career to helping hoteliers monetize their property's online presence through the thoughtful integration of SEO, content marketing, social media, paid media, email marketing, reputation management, and purposeful web design.

His experience has spanned from the agency world (what is now Sabre Hospitality), providing organic search engine optimization strategies for hotels across the globe, to the property level, heading the digital marketing for two flagship hotels in the Hilton Worldwide portfolio (Hilton Washington and Capital Hilton). Understanding the unique challenges of both the hotelier and the marketing agency has equipped Mr. Bitzer with a valuable perspective essential to Blue Magnet's success.

As CEO, Mr. Bitzer is accountable for leading Blue Magnet towards its vision: to be the world's most trusted name in hospitality digital marketing. This includes defining Blue Magnet's values, upholding its standards of excellence, forming strategic partnerships, driving business development, overseeing internal operations, ensuring customer satisfaction, boosting morale, tweeting, posting, blogging, and, occasionally, singing karaoke. His insights into the world of hotel digital marketing are regularly shared at industry conferences as well as on the official Blue Magnet blog.

Please visit http://www.bluemagnetinteractive.com for more information.

Mr. Bitzer can be contacted at +1 312-940-4395 or matt.bitzer@bluemagnetinteractive.com

Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.