Editorial Board   Guest Author

Mr. Chalfin

Lawrence Chalfin

President, Samuelson Furniture

Founded in 1935, father and son duo, Harry and Samuel Chalfin started Invincible Parlor Frame Company, now known as Samuelson Furniture. Inspired by his grandfather and father, Lawrence Chalfin decided to join the family business in 1974 after having completed his college education at NYU and Julliard.

Mr. Chalfin is now President of Samuelson Furniture, the only fourth generation family-owned company solely dedicated to the hospitality sector, providing high-end casegoods and seating for 4- and 5-Star projects. This year, the company has entered its 85th year in business.

With guidance and support from his father, Mr. Chalfin shifted the company's focus towards the high-end residential market as well as seating and accent furniture for the hospitality market. He continued to institute change within the family business and transitioned the company into a hospitality-only provider of premium casegoods and seating in 2002 to satisfy the need for high caliber, custom furniture in hospitality properties.

Under Mr. Chalfin's leadership, Samuelson Furniture continues to provide beautiful and functional furniture for projects located all over the world including luxurious brands such as Rosewood Hotels and full service brands such as Disney Worldwide, Hyatt, Hilton Hotels & Resorts and Intercontinental. Samuelson Furniture works with design firms around the globe that are raising the bar in hospitality design including Stonehill Taylor, Meyer Davis Studio, EOA, The Gettys Group, Simeone Deary Design Group, Streetsense, and many others.

Mr. Chalfin is also a charitable role model, having guided his company in corporate giving, both locally and beyond. Giving back is natural for Mr. Chalfin who strongly believes in helping his community, the design industry, and those less fortunate.

Please visit http://www.Samuelsonfurniture.com for more information.

Linkedin Profile: https://www.linkedin.com/in/lawrence-chalfin-7b1b68a/

Mr. Chalfin can be contacted at +1 973-333-6090 or Lawrence-forum@samuelsonfurniture.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.