Editorial Board   Guest Author

Mr. Snively

Evan Snively

Loyalty Consultant, Maritz Motivation

The first thing you need to know about Evan Snively is that he is currently working from home along-side his spouse, two and four year-old-sons (they always get along perfectly), and 160 lb. Great Dane.

Professionally, Mr. Snively is a Loyalty Consultant for Maritz Motivation, a behavioral insights company dedicated to helping clients release the untapped potential of their most valuable asset - their people. During his career at Maritz Motivation Mr. Snively has worked with the top brands in the hospitality industry including: Marriott, InterContinental Hotels Group, Hyatt, Hilton, Wyndham, Southwest Airlines and Caesars - helping them attract, engage, and retain both customers and employees. Today more than 450 million members participate in Maritz Motivation supported programs.

In his consultant role, Mr. Snively takes a data-driven approach to develop his clients' structured loyalty programs, as well as consulting on the broader user experience in order to build sustainable growth in customer lifetime value - turning consumers into passionate, permanent brand advocates.

In addition to his work at Maritz Motivation, Mr. Snively is a member of the RetailWire BrainTrust and is the co-founder of Every True Son, a licensed apparel company that serves the University of Missouri.

Personally, Mr. Snively is loyal to a number of brands, including Spotify, Cotopaxi, and Urban Chestnut Brewing Company (if you find yourself in St. Louis, he recommends you check out their Grove location).

Mr. Snively holds a degree in Economics from Loyola Marymount University.

Please visit http://www.maritz.com for more information.

Mr. Snively can be contacted at +1 636-827-2944 or evan.snively@maritz.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.