Editorial Board   Guest Author

Mr. Snively

Evan Snively

Loyalty Consultant, Maritz Motivation

The first thing you need to know about Evan Snively is that he is currently working from home along-side his spouse, two and four year-old-sons (they always get along perfectly), and 160 lb. Great Dane.

Professionally, Mr. Snively is a Loyalty Consultant for Maritz Motivation, a behavioral insights company dedicated to helping clients release the untapped potential of their most valuable asset - their people. During his career at Maritz Motivation Mr. Snively has worked with the top brands in the hospitality industry including: Marriott, InterContinental Hotels Group, Hyatt, Hilton, Wyndham, Southwest Airlines and Caesars - helping them attract, engage, and retain both customers and employees. Today more than 450 million members participate in Maritz Motivation supported programs.

In his consultant role, Mr. Snively takes a data-driven approach to develop his clients' structured loyalty programs, as well as consulting on the broader user experience in order to build sustainable growth in customer lifetime value - turning consumers into passionate, permanent brand advocates.

In addition to his work at Maritz Motivation, Mr. Snively is a member of the RetailWire BrainTrust and is the co-founder of Every True Son, a licensed apparel company that serves the University of Missouri.

Personally, Mr. Snively is loyal to a number of brands, including Spotify, Cotopaxi, and Urban Chestnut Brewing Company (if you find yourself in St. Louis, he recommends you check out their Grove location).

Mr. Snively holds a degree in Economics from Loyola Marymount University.

Please visit http://www.maritz.com for more information.

Mr. Snively can be contacted at +1 636-827-2944 or evan.snively@maritz.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.