Editorial Board   Guest Author

Mr. Crabtree

Travis Crabtree

President & General Counsel, Swyft Filings

Travis Crabtree is the President and General Counsel of online business filing company Swyft Filings. After a career in TV news and a long stint in law, he shifted his focus to assisting small businesses to navigate legal stumbling blocks that keep them from their full potential.

Mr. Crabtree helps serve the clients of Swyft Filings to ensure they can quickly file for an LLC, C corporation, S corporation or nonprofit business. He has knowledge in the business filings sector as well as trademarks/copyrights, business taxes, nonprofits and SMB technology topics. Mr. Crabtree regularly writes for the site's Learning Center and has contributed to Business.com, Young Upstarts, Small Business Daily, Bloomberg Law and more.

Swyft Filings is run by those who saw a need to automate the business filing process, making it easier for small businesses and consumers to launch their business dreams without having to find, hire, and pay high-priced and uncertain legal fees.

The incorporation service was designed specifically to help get companies up and running as easily, efficiently, and affordably as possible. With a knowledgeable staff comprised of business incorporation specialists, they are capable of helping with every step of the incorporation process-no matter where a business is located or what industry it might be in.

Mr. Crabtree has a Bachelor of Journalism degree from the University of Missouri - Columbia and a Law Degree from the University of Houston.

Please visit http://www.swyftfilings.com/ for more information.

Linkedin Profile: https://www.linkedin.com/in/travisscrabtree

Mr. Crabtree can be contacted at tcrabtreetx@gmail.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.