Editorial Board   Guest Author

Mr. Pfister

Hans Pfister

Owner, Cayuga Collection

In 1994, Hans Pfister and Andrea Bonilla created Cayuga Hospitality with the goal to blend true luxury travel with practices that are both environmentally friendly and beneficial to the local communities. A graduate of the Cornell University Hotel School and dedicated ecotourism professional, Mr. Pfister manages eight award-winning, sustainable luxury hotels in Costa Rica, Panama & Nicaragua.

They are all tucked away in the most incredible corners, committed to protect and preserve the communities and ecosystems that surround them. What really makes them unique is their mission to achieve the ultimate symbiosis of sustainability and luxury. Many companies across the world do luxury hospitality well. Some are great at sustainability. But Cayuga Hospitality pulls off the perfect synergy between the two. At all of Cayuga's properties, a complimentary back of the house tour is offered to give guests a true behind-the-scenes look at their sustainable operations.

Their teams of over 450 staff, including top management, are entirely local and they always offer career paths for line-level employees to work their way up the ranks. All Cayuga properties have a strong focus on local and collectively protect over 1500 acres of rainforest. 

Under Mr. Pfister's direction, the luxury hospitality group has earned various awards and recognition including a National Geographic World Legacy Award in 2017, a Travel + Leisure Global Vision Award, two Conde Nast Traveler World Saver Awards for Small Hotel Chains and also for Poverty Relief Efforts and was also winner in the Americas in the 2019 Green Hotelier Awards. In addition to the many awards, one of the Collection's esteemed properties is also a member of the National Geographic Unique Lodges of the World, and another has been accepted into Virtuoso®'s exclusive portfolio of luxury travel partners.  

Please visit http://www.cayugacollection.com for more information.

Mr. Pfister can be contacted at +506 40400430 or hans@cayugaonline.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.