Editorial Board   Guest Author

Ms. Krohn

Laura Krohn

Director Spa & Wellness, La Cantera Resort & Spa

With more than 20 years dedicated to the field of spa and wellness, Laura Krohn, MPH, brings with her an understanding of the profound difference that spa professionals can make in their clients' lives.  Her extensive experience leading, and in some cases, launching, world class spa operations across the globe, includes properties in Beijing, China (Mandarin Oriental); Big Sur, California (The Spa at Ventana); at Silicon Valley's primary venture capital corridor (Sense Spa at Rosewood Sand Hill), Maui, Hawaii (Fairmont Kai Lani); St Regis, California (Remede Spa), and in Phuket, Thailand as Regional Operations Director overseeing 7 location, including Four Seasons, Bangkok.

Ms. Krohn's early career success in hospitality Food & Beverage preceded her studies at San Jose State University where she earned her Bachelor's degree in Nutrition Science and her Master of Public Health.  Her subsequent experience as a licensed massage therapist, personal trainer, nutritionist, and public health manager, uniquely qualified her to lead several prestigious spas across the globe as she combined her strong scientific knowledge of the foundations of wellness practices with her equally strong awareness of the role of care-giver service delivery.

Over the years, Ms. Krohn has also succeeded in educator and consultant roles with both established and up-and-coming wellness brands and resorts. Ms. Krohn also served as a Group Therapeutic Leader in an Acute Mental Health and Substance Abuse Disorder Level I Detox Hospital and is licensed in Residential Care for the Elderly in the State of California.  

Currently, Ms. Krohn leads the Loma de Vida Spa at La Cantera Resort as Director of Spa and Wellness.  Volunteer work at the Community Food Bank (in Tucson, AZ) and previous service at the national International Spa Association have provided further channels for her compassionate professionalism that leads wellness teams to greater excellence.

Please visit http://www.lacanteraresort.com for more information.

Ms. Krohn can be contacted at +1 210-558-2232 or lkrohn@lacanteraresort.com

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.