Editorial Board   Guest Author

Ms. Granados

Ana Granados

Hospitality Sales National Manager, Cosentino North America

Ana Granados is the Hospitality Business Development Manager for Cosentino and has been with the company since 2015. She has 15 years of experience in the US market and has cultivated many brand relationships for companies in the interior design and architectural world throughout her career.

Earning a Law Degree from the Granada University in Spain, Ms. Granados also studied in KU Leuven (Belgium) and Rennes (France). Her international career started in Brussels, working for the European Union and after she continued her education with a Masters in International Business Development in Madrid before moving to the US in 2006. Shortly after moving, she fell in love with the City and everything it had to offer.

Ms. Granados has worked for the Trade Commission of Spain, Gandia Blasco, and was the leader in the creation of the successful US subsidiary of Marset, the lighting manufacturer throughout her time in NYC. She has a gift for languages, and she speaks several fluently. Art, design, and architecture is her passion.

Cosentino Group is a global, family-owned company that produces and distributes high-value innovative surfaces for architecture and design. As a leading company, Cosentino imagines and anticipates together with its customers and partners design solutions that offer value and inspiration to peoples' lives. This goal is made possible by pioneering brands that are leaders in their respective segments such as Silestone®, Dekton®, and Sensa by Cosentino®. Technologically advanced surfaces create unique designs for the home and public spaces.

The group bases its development on international expansion, an innovative research and development program, respect for the environment and sustainability, and its ongoing corporate commitment to society and the local communities where it operates, education, equality, and health & safety.

Please visit http://www.cosentino.com/usa/ for more information.

Ms. Granados can be contacted at +1 646-891-3653 or anag@cosentino.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.