Editorial Board   Guest Author

Mr. Lamba, MRICS

Mandeep S. Lamba, MRICS

President - South Asia, HVS

Mandeep S. Lamba, HVS President of South Asia, oversees the practice in the region and is based in Gurgaon, India. Mr. Lamba is a hospitality professional with an established leadership track record of over 35 years in varied roles with international leading organizations, including 17 years in CEO positions.

Mr. Lamba has extensive experience in hotel operations, development, strategy, and hospitality advisory, having worked for companies such as Choice Hotels, IHG, and Radisson Hotels before becoming President of ITC Fortune Hotels in 2001.

After successfully building the Fortune Hotels midscale brand in India, Mr. Lamba ventured into an entrepreneurial stint for over eight years, setting up joint-venture companies with Dawnay Day Group UK and Onyx Hospitality Thailand before joining Jones Lang LaSalle in 2014 as Managing Director, Hotels & Hospitality Group - South Asia.

Mr. Lamba's current role at HVS involves advising investors on their hospitality-related growth and acquisition strategies; working with hotel owners and operators on asset management and raising debt and equity; consulting on feasibility, valuations and market studies, and participating in HVS's Executive Search for hospitality and real estate leadership positions.

An established industry leader, Mr. Lamba has won several awards and recognitions for his accomplishments and contribution to the hospitality industry. He is a member of the Tourism Council of CII (Northern India) and a member of the Royal Institute of Chartered Surveyors, UK (MRICS).

Recently, he was featured in the Hotelier India Power List of the most respected hoteliers in India for the second year in a row.

Please visit http://www.hvs.com for more information.

Linkedin Profile: https://www.linkedin.com/company/hvs

Mr. Lamba, MRICS can be contacted at +91 124-488-5552 or mlamba@hvs.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.