Editorial Board   Guest Author

Mr. Lamba, MRICS

Mandeep S. Lamba, MRICS

President - South Asia, HVS

Mandeep S. Lamba, HVS President of South Asia, oversees the practice in the region and is based in Gurgaon, India. Mr. Lamba is a hospitality professional with an established leadership track record of over 35 years in varied roles with international leading organizations, including 17 years in CEO positions.

Mr. Lamba has extensive experience in hotel operations, development, strategy, and hospitality advisory, having worked for companies such as Choice Hotels, IHG, and Radisson Hotels before becoming President of ITC Fortune Hotels in 2001.

After successfully building the Fortune Hotels midscale brand in India, Mr. Lamba ventured into an entrepreneurial stint for over eight years, setting up joint-venture companies with Dawnay Day Group UK and Onyx Hospitality Thailand before joining Jones Lang LaSalle in 2014 as Managing Director, Hotels & Hospitality Group - South Asia.

Mr. Lamba's current role at HVS involves advising investors on their hospitality-related growth and acquisition strategies; working with hotel owners and operators on asset management and raising debt and equity; consulting on feasibility, valuations and market studies, and participating in HVS's Executive Search for hospitality and real estate leadership positions.

An established industry leader, Mr. Lamba has won several awards and recognitions for his accomplishments and contribution to the hospitality industry. He is a member of the Tourism Council of CII (Northern India) and a member of the Royal Institute of Chartered Surveyors, UK (MRICS).

Recently, he was featured in the Hotelier India Power List of the most respected hoteliers in India for the second year in a row.

Please visit http://www.hvs.com for more information.

Linkedin Profile: https://www.linkedin.com/company/hvs

Mr. Lamba, MRICS can be contacted at +91 124-488-5552 or mlamba@hvs.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.