Editorial Board   Guest Author

Mr. Dominguez

Manny Dominguez

Principal, Cooper Carry

Manny Dominguez joined Cooper Carry in 2007 as Director of Design for the Atlanta office and was named Principal in 2015. His expertise spans multiple disciplines and sectors, including mixed-use, higher education, office and residential, however his passion is hospitality design.

Through his 30 years of experience, Mr. Dominguez has directed projects around the world, including the United States, Middle East, Asia, Europe and Central America. Along the way, he has fostered an informed and enlightened approach to hospitality design that seeks to better understand human behavior and needs. Drawing inspiration from Maslow's Hierarchy of Needs, this approach creates distinct environments where guests feels valued, respected and granted access to an elevated social experience.

Mr. Dominguez's influence and leadership spans projects such as the brand new, 800-key Loews Kansas City adjacent to the Kansas City Convention Center in Kansas City, Missouri, the boutique 200-key Kimpton Tryon Park Hotel, in Charlotte, North Carolina, the dual-branded, 300-key AC Hotel & Moxy Midtown Atlanta, and the forthcoming 600-key Hilton Cleveland Downtown as well as the 500-room Hilton Columbus Downtown in Ohio, among many others.

Not afraid to challenge the status quo in design, Mr. Dominguez embraces new technology like artificial intelligence and evolving design trends to create one-of-a-kind destinations and deliver results for clients.

Mr. Dominguez graduated from the University of Tennessee with a Bachelor of Architecture. He is a registered architect and a Leadership in Energy and Environmental Design Accredited Professional (LEED AP), and many of his projects are LEED certified. He is also a member of the American Institute of Architects (AIA), as well as the National Council of Architectural Registration Board (NCARB).

Please visit http://www.coopercarry.com for more information.

Linkedin Profile: https://www.linkedin.com/in/manny-dominguez-61393a9/

Mr. Dominguez can be contacted at +1 404-240-9507 or mannydominguez@coopercarry.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.