Editorial Board   Guest Author

Mr. Sogno

Alexandre Sogno

CEO - Hotel Asset Management, Global Asset Solutions

Alexandre Sogno began his career in New York City after graduating with honours at Ecole Hotelière de Lausanne, Switzerland. He joined HVS International New York, and he established a new venture at the Cushman & Wakefield headquarters in Manhattan.

In 2005, Mr Sogno began working for Kingdom Hotel Investments (KHI), founded by HRH Prince Al-Walid bin Talal bin Abdul Aziz Al Saud member of the Saudi Royal family, and asset managed various hotels including Four Seasons, Fairmont, Raffles, Mövenpick, and Swissotel. He also participated in the Initial Public Offering (IPO) of KHI at the London Stock Exchange as well as the Dubai International Financial Exchange.

In 2008, Mr Sogno created Global Asset Solutions, which is now one of the major independent companies in the world that specialises in hotel asset management. Our portfolio covers all continents with a special focus on upper luxury hotels. Our mission is to uncover blind spots: Small changes in efficiency and practice can sometimes completely re-energise a hotel.

Mr Sogno is also the co-writer of the 'Hotel Asset Management' textbook (2nd Edition) published by the Hospitality Asset Managers Association (HAMA), the American Hotel & Lodging Education Institute, and the University of Denver. He is the Founder of the Hospitality Asset Managers Association Asia Pacific (HAMA AP) and Middle East Africa (HAMA MEA).

Mr Sogno teaches Hotel Asset Management for the online Executive MBA at the Ecole Hotelière de Lausanne since 2018 and publishes frequently on this topic.

Please visit http://www.globalassetsolutions.com for more information.

Linkedin Profile: linkedin.com/in/alexsogno

Mr. Sogno can be contacted at +34 674480155 or sogno@globalassetsolutions.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.