Editorial Board   Guest Author

Mr. Sogno

Alexandre Sogno

CEO - Hotel Asset Management, Global Asset Solutions

Alexandre Sogno began his career in New York City after graduating with honours at Ecole Hotelière de Lausanne, Switzerland. He joined HVS International New York, and he established a new venture at the Cushman & Wakefield headquarters in Manhattan.

In 2005, Mr Sogno began working for Kingdom Hotel Investments (KHI), founded by HRH Prince Al-Walid bin Talal bin Abdul Aziz Al Saud member of the Saudi Royal family, and asset managed various hotels including Four Seasons, Fairmont, Raffles, Mövenpick, and Swissotel. He also participated in the Initial Public Offering (IPO) of KHI at the London Stock Exchange as well as the Dubai International Financial Exchange.

In 2008, Mr Sogno created Global Asset Solutions, which is now one of the major independent companies in the world that specialises in hotel asset management. Our portfolio covers all continents with a special focus on upper luxury hotels. Our mission is to uncover blind spots: Small changes in efficiency and practice can sometimes completely re-energise a hotel.

Mr Sogno is also the co-writer of the 'Hotel Asset Management' textbook (2nd Edition) published by the Hospitality Asset Managers Association (HAMA), the American Hotel & Lodging Education Institute, and the University of Denver. He is the Founder of the Hospitality Asset Managers Association Asia Pacific (HAMA AP) and Middle East Africa (HAMA MEA).

Mr Sogno teaches Hotel Asset Management for the online Executive MBA at the Ecole Hotelière de Lausanne since 2018 and publishes frequently on this topic.

Please visit http://www.globalassetsolutions.com for more information.

Linkedin Profile: linkedin.com/in/alexsogno

Mr. Sogno can be contacted at +34 674480155 or sogno@globalassetsolutions.com

Coming up in April 2021...

Guest Service: Health and Safety First

Though expectations are that hotels will return to some semblance of normalcy in 2021, their highest priority must continue to be the health and safety of guests and employees. To that end, hotels are training their guest service personnel in enhanced cleaning routines, which include the following practices - bathrooms, elevator buttons, remote controls and other high-touch items, are disinfected and cleaned with a higher frequency; all tables, chairs and menus in restaurants are cleaned at a much higher frequency, and after each seating; floor markers in public areas to remind guests and team members to maintain physical distance; hand alcohol stations and disposable gloves in lobbies and restaurants; loose items such as pens, note pads and information material removed from rooms and meeting rooms; limiting the number of seats in restaurants and public areas; and revised food & beverage offerings. The April issue of the Hotel Business Review will review how guest service personnel are being trained to maintain health and safety protocols in their operations.