Editorial Board   Guest Author

Mr. McEvoy

Bruce McEvoy

Design Director, Perkins and Will

Bruce McEvoy, AIA, LEED AP® BD+C is an award-winning designer who passionately believes in the transformational power of design. Mr. McEvoy believes our ideas and spaces should negotiate context, history, cultures, communities and the natural environment while utilizing technology, our dreams and a healthy sense of humor.

The son of a military family, Mr. McEvoy learned to be open and adaptable to new environments and cultures at an early age-and was aided through these transitions by an omnipresent sketchbook. Hours spent painting and drawing in his high school art room led to a fulfilling study at the Georgia Institute of Technology's architecture studio.

Mr. McEvoy has devoted his career to designing spaces that inspire change, transform lives and make the world a better place. Throughout his career, he has collaborated with some of the world's most prestigious corporations, as well as small and emerging non-profit organizations.

Mr. McEvoy consistently, and successfully, collaborates with some of Perkins and Will's most significant clients. He works at a variety of scales on different project types to combine high-end design with high-performance environments. As the hospitality design leader for the Atlanta studio, he brings his passion and understanding of humancentric design to every project. He is a leader in Perkins and Will's Excellence in Design Initiative, serves as the Atlanta liaison and is responsible for conducting project design reviews and pushing the design boundaries for the firm.

Mr. McEvoy believes design's greatest gift is its transformative effect on future generations, and is passionate about advancing Atlanta's design community. To that end, he serves on the Executive Advisory Board of the College of Design and is the Chairman of the Board of Museum of Design Atlanta (MODA), Atlanta's only design-focused museum.

Please visit http://www.perkinswill.com for more information.

Linkedin Profile: https://www.linkedin.com/company/perkins-will/

Mr. McEvoy can be contacted at +1 404-443-7430 or Bruce.McEvoy@perkinswill.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.