Editorial Board   Guest Author

Ms. Fugitt-Schultz

Julie Fugitt-Schultz

Co-Practice Leader Hotels Specialty Practice Group, Integra Realty Resources

Julie Fugitt-Schultz, CCIM, a seasoned real estate valuation expert with more than two decades of experience, serves as Co-Practice Leader of Integra Realty Resources' Hotels Specialty Practice Group, which offers valuation services for lending, market/feasibility studies, insurance appraisals, and litigation support.

Over the past 36 months, IRR has completed 2,500 hospitality assignments totaling more than $25 billion in asset value, ranging from small, independently owned bed and breakfasts, to major luxury hotel brand portfolios.

In addition to her role as National Co-Practice Leader of IRR's Hotels Specialty Practice Group, Ms. Fugitt-Schultz serves as Director of Hospitality Valuation of the IRR-Memphis/Jackson office. Her experience spans across a broad range of commercial real estate valuation assignments with an emphasis on trophy quality assets and hospitality properties, along with acquisitions experience for institutional quality assets with single asset values ranging from $200 million to over one billion dollars.

Prior to joining IRR, Ms. Fugitt-Schultz served as Vice President of JLL, where she focused on appraisals, market studies, and consulting assignments nationwide.

Notable valuation assignments include The Drake Hotel, an iconic Chicago, Illinois landmark hotel with 535 luxury guest rooms; The Peter Island Resort and Spa, a five-star, luxury resort in British Virgin Islands featuring 55 deluxe beachfront rooms and villas; and the Ritz Carlton Hotel and Residences, a luxury five-star, 13-story resort located on Key Biscayne island in Florida, featuring 450 guest rooms.

Integra Realty Resources (IRR) is the largest independent commercial real estate valuation services firm in North America, covering more than 60 markets with nearly 600 employees throughout the United States, and the Caribbean.

Please visit http://www.irr.com for more information.

Ms. Fugitt-Schultz can be contacted at +1 703-965-1406 or jschultz@irr.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.