Editorial Board   Guest Author

Ms. Draheim

Amy Draheim

Founder, ABD Creative

Amy Draheim is the founder of ABD Creative, a marketing agency specializing in hospitality. After publishing her novel, which won a New York Public Library Award, Ms. Draheim traded fiction writing for steaks and spas. She has gained a robust portfolio of travel, hospitality and lifestyle clients around the world since then—working as a marketing strategist to develop and execute campaigns that do more than sell a room, they inspire.

Ms. Draheim continues to build her agency offerings including 'Marketing In A Box', a monthly subscription service which provides small hotels with tools to improve their in-house marketing efforts and track their results. The monthly subscription includes access to a dashboard and a dedicated consulting call.

At the start of the pandemic, Ms. Draheim launched her podcast, How To Share, as a resource for hospitality and marketing professionals during uncertain times. Each week, she covers a timely topic on adapting to the current direction of marketing and the future of travel, including conversations with industry leaders.

Based in Bend, Oregon, Ms. Draheim documents her travels on her blog, The Traveler's Journey, where she has worked with Travelpro, Walla Walla Wine Alliance, and Red Travel Mexico. A published author, marketing expert, podcaster and blogger, her unique career experiences have formed her one-of-a-kind perspective as a storyteller. Her multi-hyphenate status enriches her creative thinking and results for her clients.

Please visit http://www.amydraheim.com for more information.

Linkedin Profile: https://www.linkedin.com/in/amy-draheim/

Ms. Draheim can be contacted at +1 305-677-3904 or amy@abdagency.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.