Editorial Board   Guest Author

Ms. Keisling

Kate Keisling

Senior Product Manager, IDeaS

Kate Keisling is a respected hospitality-technology product strategist and team builder experienced in training, support, project management, reporting analysis, product and partner management. She has advised CXOs at dozens of four- and five-star hospitality companies on best practices for implementing enterprise and property-level solutions.

Ms. Keisling joined IDeaS, a SAS company, in 2012, guiding the company and a key hospitality client through a business partnership to jointly develop a function space revenue management solution leading to a first-of-its-kind product offering. In her time with IDeaS, she has also designed and implemented a strategic filtering methodology to evaluate new product, partnership, and project opportunities.

Since 2016, Ms. Keisling has served as senior product manager for IDeaS SmartSpace, a cloud-based, standalone strategy tool that provides quick and easy access to critical meetings-and-events business data to help increase revenue from underutilized function space. Through demand analytics, performance measurement, and advanced sales models, SmartSpace enables users to execute demand-based group pricing and forecasting with greater accuracy and profitability.

Prior to joining IDeaS, Ms. Keisling was director of product strategy for Newmarket, an Amadeus company, where she was responsible for the development and execution of the product roadmap, which included CRM, SFA, and BI solutions. She also owned the early design of strategic projects, leading cross-functional teams pulling from all areas of the company to establish baseline specifications.

Ms. Keisling holds a Bachelor of Science degree in hotel administration from the University of New Hampshire's Whittemore School of Business and Economics and currently resides in the greater Boston area.

Please visit http://www.idea.com for more information.

Linkedin Profile: https://www.linkedin.com/in/kate-keisling/

Ms. Keisling can be contacted at +1 952-698-4281 or Kate.Keisling@ideas.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.