Editorial Board   Guest Author

Mr. Peckinpaugh

David Peckinpaugh

President, Maritz Global Events

David Peckinpaugh is President of Maritz Global Events. A 30-year champion of the events industry, Mr. Peckingpaugh provides strategic oversight of Maritz Global Events, while ensuring we consistently design and deliver exceptional experiences to clients and their guests.

Since joining in 2011, Mr. Peckingpaugh has led the company through significant growth, placing renewed focus on clients, industry partnerships and global presence. He has also invested in reenergizing the company's culture, introducing the company's signature core value "First, Take Good Care of Each Other," which has led to the company-wide initiative of "Unleashing Human Potential."

This aspirational movement is based on a focus on a triple bottom line where both financial, people and sustainability results are recognized and celebrated. In addition, Mr. Peckingpaugh has also championed the company's fight against human trafficking and to build awareness throughout the industry of this insidious crime.

His passion and advocacy on behalf of the events industry has earned Mr. Peckingpaugh accolades and recognition from peers and organizations including MPI Rise Award's Meetings Industry Leadership, the Joint Meetings Industry Council's Unity Award, Incentive Travel Council's Advocate of the Year, one of Successful Meetings' 25 Most Influential People and induction into the EIC's Hall of Leaders.

Mr. Peckingpaugh is a board member of the U.S. Travel Association, executive committee member of the Meetings Means Business Coalition and past Chairman of the PCMA Education Foundation. He also serves on the board for Pedal the Cause.

In addition, Mr. Peckingpaugh is a Certified Meeting Planner (CMP) by the Convention Industry Council, Certified Incentive Specialist from SITE and is an honorary Master Designer with Maritz' Behavior Sciences and Innovation.

Please visit http://www.maritzglobalevents.com for more information.

Linkedin Profile: https://www.linkedin.com/in/david-peckinpaugh-20a17a3/

Mr. Peckinpaugh can be contacted at +1 636-827-3100 or david.peckinpaugh@maritz.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.