Editorial Board   Guest Author

Mr. Washko

John Washko

VP Exhibitions & Convention Sales, Mohegan Sun

As Vice President of Exhibitions & Conventions Sales, John Washko oversees the full scope of the meetings, incentives, conferences and exhibitions at Mohegan Sun in Mystic Country, Connecticut. This involves two world-class ballrooms, more than 40 meeting rooms, a 125,000 square foot Expo Hall and three entertainment unique venues in which are open to group buyouts.

Prior to joining Mohegan Sun in summer 2017, Mr. Washko held executive level roles with Atlantis in Paradise Island, Bahamas and The Broadmoor in Colorado Springs. He has also held high level roles in sales, marketing, group sales and hospitality across his 20+ year career in the resort industry. In addition to his previous roles with Atlantis and The Broadmoor,  Mr. Washko was also VP of Sales and Marketing for Elite Meetings International and Director of National Sales for PGA National Resort & Spa.

Major events that Mr. Washko and his team at Mohegan Sun have been a part of include The Hartford Boat Show, The Southeastern CT Home and Garden Show, The New England Tattoo Expo, The Connecticut Fishing & Outdoor Expo, CT Gamer Con, Barrett-Jackson Northeast, and Miss America 2020.

Mr. Washko is James Madison University graduate, has been recognized as one of the Top 25 Extraordinary Minds in Sales & Marketing in 2015 by HSMAI (Hospitality Sales and Marketing Association International) and in 2010 was awarded "Marketer of the Year" from HSMAI as well. He also is an Executive Committee Member of HSMAI's America's Board as well as sitting on the Advisory Board for Elite Meetings International.

Please visit http://www.meetings.mohegansun.com for more information.

Linkedin Profile: https://www.linkedin.com/in/johnpwashko/

Mr. Washko can be contacted at +1 860-862-9415 or Jwashko@mohegansun.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.