Editorial Board   Guest Author

Ms. Lang

Maggie Lang

VP Marketing & Expierence, Daydream Apartments

Maggie Lang brings more than 25 years of senior leadership expertise in the hospitality, travel and consumer sectors to Daydream Apartments. As Vice President of Marketing and Experience, she oversees Daydream's marketing, branding, the signature Explorer Program and much more.

An innovator in the hospitality sector, Ms. Lang builds communities and connections with authenticity, empathy and the little touches that surprise and delight everyone who walks into a Daydream property. Daydream is a lifestyle brand that offers flexibility, connection and freedom to its residents, hosts and guests.

Based in Colorado, the company transforms upscale multi-family assets into communities offering any length of stay, a unique homesharing program that empowers residents to be highly mobile, hospitality-grade service, special experiences and events.

Daydream currently operates in Denver, Seattle, Los Angeles and Austin, and is quickly building a national platform in select gateway cities. By offering a new model of city-living, Daydream creates dynamic social communities and real opportunity for the modern dweller. Ms. Lang most recently served as Senior Vice President at Lyric, and before that as the Head of Guest Experience and Loyalty at Kimpton Hotels.

A citizen of the world and a storyteller at heart, Ms. Lang studied at Johnson & Wales University and IMH Business School.

Please visit http://www.daydreamapts.com for more information.

Linkedin Profile: https://www.linkedin.com/in/maglang/

Ms. Lang can be contacted at +1 415-515-6651 or mlang@daydreamapts.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.