Editorial Board   Guest Author

Mr. Cameron

Rod Cameron

Executive Director, Joint Meetings Industry Council

Rod Cameron is President of Criterion Communications Inc., a strategic management consultancy based in Vancouver, Canada with an extensive history of diverse engagements with corporate, governmental, association and major event clients in the areas of development, management, communications and marketing.

In recent years Mr. Cameron has specialized in the Meetings Industry including roles as Executive Director of the Brussels-based International Association of Convention Centres (AIPC) with members in 60 countries worldwide; Executive Director of the Joint Meetings Industry Council (JMIC), an organization consisting of 21 major industry associations and Executive Director of Convention Centres of Canada.

Mr. Cameron's areas of expertise include industry relations, property / facility development, management and marketing, event organization and professional development. He has worked with international corporations, governments, venues, destinations and professional associations and served on industry and facility development advisory boards throughout the world.

Mr. Cameron speaks, writes and is regularly interviewed on the international convention industry on behalf of industry clients, and carries out research projects and sector analyses to document and support industry issues. More than 400 of his articles have appeared in Industry publications, and he has delivered over 250 presentations to a variety of international audiences in more than 30 countries.

A particular focus has been the strategic application of business events to overall economic policies and priorities and the practical role these can and should play in driving economic and social transition in in cities and countries at various stages of their evolution.

Please visit http://www.themeetingsindustry.org for more information.

Mr. Cameron can be contacted at +1 604-836-2123 or criterion@axion.net

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.