Editorial Board   Guest Author

Mr. Gonzalez

Steven Gonzalez

Partner, Weinberg Wheeler Hudgins Gunn & Dial

Steven Gonzalez is a partner with the law firm of Weinberg Wheeler Hudgins Gunn & Dial whose practice focus is on real estate, commercial litigation and construction administration and litigation. He has assisted clients with bid protests, contract negotiations, project administration (including claims management and preservation) and post construction litigation.

Mr. Gonzalez has been recognized in prestigious ranking directories, such as Super Lawyers and Best Lawyers, as well as Daily Business Review's 2017 "On the Rise" Class.

In addition to his trial experience, Mr. Gonzalez has successfully mediated complex cases to favorable resolution. Additionally, he has represented one of the country's largest student housing developers, assisting with project procurement, drafting and negotiating all of the relevant contracts and assisting with coordinating the project documents with financing requirements.

Mr. Gonzalez has also represented clients in corporate buy-outs and employment disputes, as well as civil contractors in relation to contracting, project administration and dispute resolution on multi-million dollar projects for the Florida Department of Transportation.

Mr. Gonzalez has tried and arbitrated complex construction and design defects, claim disputes and non-payment cases. He has also negotiated numerous construction contracts, including construction management, architectural services, design-build and general contractor-owner contracts.

WWHGD is a national trial firm that has tried more than 450 cases throughout the U.S. and handled cases in all 50 states and 22 countries. Clients range from Fortune 500 to mid-size and local companies. WWHGD and its lawyers are consistently ranked in Chambers USA, Best Lawyers, Super Lawyers and other prestigious rankings. More information can be found on the firm's website at www.wwhgd.com.

Please visit http://www.wwhgd.com/ for more information.

Mr. Gonzalez can be contacted at +1 305-455-9105 or sgonzalez@wwhgd.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.