Editorial Board   Guest Author

Mr. Zeigler

Brent Zeigler

President & Principal, Dyer Brown Architects

Brent D. Zeigler, AIA, IIDA, Principal and President at Dyer Brown Architects, has extensive professional experience in architecture and interior design. His career-long focus on both disciplines with qualifications as both a licensed Architect and a NCIDQ Certified Interior Designer, provide him with a unique perspective on the process and the profession.

Mr. Zeigler's experience includes the design of a broad range of hospitality, retail, office, restaurant, residential and mixed-use spaces. He is an active member of the Boston Society of Architects and the New England chapter of IIDA.

Mr. Zeigler works closely with senior management to direct the strategic growth objectives in each of the firm's sectors, and continues to help guide the firm's overall design direction. Since joining Dyer Brown in 2011 his design talents and leadership capabilities have contributed to its growth, including doubling the firm's staff size, and to significantly diversifying its body of work.

Recognized nationally for its award-winning portfolio of architecture and interior design projects, Dyer Brown Architects offers a fully integrated suite of professional services including high-level building owner and corporate advisory as well as 3D concept visualization. The firm's clients range from property owner/developers and end-users to global corporations and leading regional brands in such market sectors as workplace, retail, hospitality and higher education.

Known for its unwavering commitment to both design excellence and client service, Dyer Brown's 50-plus professionals forge long-lasting relationships with business leaders, building owners and brokers, and institutional leaders. Dyer Brown believes that buildings and spaces -- the backdrop to our daily, shared experience -- should always be inspiring, useful and enjoyable.

Please visit http://www.dyerbrown.com for more information.

Linkedin Profile: https://www.linkedin.com/in/bzeigler/

Mr. Zeigler can be contacted at +1 617-426-1680 or bzeigler@dyerbrown.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.