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Mr. McAndrew

Ryan McAndrew

Senior Manager, Real Estate Senior Analyst, RSM US LLP

Ryan McAndrew is a senior manager and real estate senior analyst at RSM US LLP. Ryan has more than 10 years of experience serving RSM's clients across the country by providing industry- specific insights and thought leadership that allows them stay at the forefront of the changes within their industry. He also provides audit and risk advisory services, including financial statement audit services, attest engagement services and operational risk assessments.

Mr. McAndrew has worked with a variety of privately held clients in the real estate industry, including private country clubs, common interest real estate associations (CIRAs) and hospitality entities. His primary focus is on delivering timely, relevant information to his clients while also providing high-quality service on complex audit, accounting and operational matters by leading and directing engagements. This industry-specific focus has allowed Mr. McAndrew to bring his clients valuable insights relevant to their business, which also allows him to work with them in an effective and efficient manner.

In May 2020, Mr. McAndrew was selected as a senior analyst in RSM's cutting-edge Industry Eminence Program, which positions its senior analysts to understand, forecast and communicate economic, business and technology trends shaping the industries RSM serves. These senior analysts advise clients on conditions influencing middle market leaders. Mr. McAndrew's focus is on the real estate industry.

Please visit http://www.rsmus.com for more information.

Linkedin Profile: https://www.linkedin.com/in/ryan-mcandrew-7bb6999/

Mr. McAndrew can be contacted at +1 239-513-6562 or Ryan.McAndrew@rsmus.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.