Editorial Board   Guest Author

Mr. Rosser

Drew Rosser

VP of Business Development, Whiteboard Labs

Drew Rosser joined Whiteboard Labs in March of 2000 then known as Webvertising, to primarily focus on iHotelier CRS sales to hotels. After the sale of iHotelier to TravelCLICK in 2003 Mr. Rosser became the Director of Operations for the iHotelier division of TravelCLICK. Mr. Rosser started his hotel career in Orlando, Florida in 1990 then moved to Atlanta after accepting a position at Holiday Inn's Corporate Flagship Hotel, the Crowne Plaza Ravinia, as the Assistant Guest Relations Manager. He was then promoted to Guest Relations Manager at another Holiday Inn property in the Atlanta area. Mr. Rosser's hotel operational background coupled with his technological experience gives him a unique insight to how a hotel or hotel chain should manage their online presence and electronic distribution. This covers everything from the hotel's Web site, to the booking engine, SEO and best practices in terms of revenue management for a hotel's overall distribution methodology. Working for a technology development firm, Mr. Rosser's experience level also includes product development, Web based application development, Software as a Service (SaaS) business model and new product launch. Mr. Rosser sits on the Board of Directors for Linx Technologies and Force 10. Both are technology based firms dealing with enterprise level systems for the spa and hotel industries.

Mr. Rosser can be contacted at 713-333-9944 or drosser@whiteboardlabs.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.