Editorial Board   Guest Author

Ms. Obod

Marjorie Obod

Attorney, Dilworth Paxson LLP

Marjorie Obod dedicates her practice to providing counsel to corporate clients and non-profit organizations in labor, employment, and regulatory matters. She handles jury trials in general litigation including the employment area, wage and hour audits and reviews, Title VII cases, U.S.C. §1981 cases, the enforcement of restrictive covenants in employment agreements in arbitrations and mediations, Employee Retirement Income Security Act ("ERISA") and other employer/employee disputes raised by the Department of Labor, as well as in federal and state courts in Pennsylvania, New Jersey, New York and the District of Columbia, as well as regulatory and litigation in labor matters. In addition, Ms. Obod represents clients before the Equal Employment Opportunity Commission ("EEOC"), the Pennsylvania Human Relations Commission, the New Jersey Division on Civil Rights, the Occupational Safety and Health Administration ("OSHA"), and the National Labor Relations Board ("NLRB").

Ms. Obod can be contacted at 215-575-7000 or mobod@dilworthlaw.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.