Editorial Board   Guest Author

Ms. Holloway

Tracey Holloway

Vice President of Human Resources, Stanford Hotels Corporation

Tracey Holloway is vice president of human resources for Stanford Hotels Corp., a San Francisco-based company specializing in the management, ownership and development of full-service hotels. Holloway is responsible for overseeing all human resource affairs for Stanford's 2,800 employees and Cresleigh Homes Group, an affiliate of Stanford, specializing in the development and construction of residential homes in California and Arizona. Holloway oversees all employee relations, legal issues, compliance issues, benefits and workers compensation. Holloway is a Certified Human Resources Executive with 14 years of experience. She began her career with Macy's/Federated Department Stores, and during her tenure was involved with all six acquisitions and mergers involving Bullocks, Broadway, Imagnin, Macy's West/East and Federated. In 1998 she joined Kimpton Hotels and Restaurants and was instrumental in building the company culture, including Kimpton University Training Program, College Recruiting Program, Housekeeping Olympics and Sabbatical Program. The company grew from 20 hotels to 40 over the course of her employment. She has been a member of the Chamber of Commerce, Northern California Human Resources Association, Society of Human Resources Managers and has served on the Hospitality Advisory Board and San Francisco State University for five years.

Ms. Holloway can be contacted at 415-398-3333 or tholloway@stanfordhotels.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.