Editorial Board   

Mr. Donaldson

Edward Donaldson

VP Marketing, Small Luxury Hotels of the World

Ed Donaldson brings with him over 20 years experience in the hospitality industry serving in roles on property and in a regional capacity to his current position as Vice President of Marketing, The Americas for Small Luxury Hotels of the World, a consortium of over 320 luxury hotels in 57 countries around the globe. Mr. Donaldson is a graduate of Wayne State University with a Master of Science, Marketing Degree. He is responsible for the operation, promotion and development in The Americas region on behalf of the Small Luxury Hotels of the World brand. Beginning his career on property with Boykin Management and later with Serivco, Mr. Donaldson later moved to New York to serve as Director of Sales at The Royalton. After The Royalton, he became the Regional Director of Sales for Capstar Hotels and then moved to Sterling Hotels and Resorts in the same capacity. Sterling Hotels & Resorts was then merged into REZsolutions, Inc, which added the overseeing of Summit Hotels & Resorts and Golden Tulip Worldwide sales initiatives on the east coast based in New York. Following that, Mr. Donaldson returned overseas to act as Regional Director of the UK & Ireland for TRAVELclick based in London. Mr. Donaldson returned to the states and took up the position Regional Director of Sales for Rosewood Hotels & Resorts in the New York Regional office.

Mr. Donaldson can be contacted at 212-953-2064 or ed.donaldson@slh.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.