Editorial Board   

Mr. Glincher

Andrew Glincher

Office Managing Partner, Nixon Peabody LLP

Andrew Glincher focuses his practice on representation of institutional and individual owners, developers and managers of real estate, business owners, professionals and professional service firms, institutional lenders in lending, loan recovery and restructuring, and various parties in the negotiation and resolution of business and real estate disputes. He is well known for his problem solving and negotiation skills, including his ability to structure successful and creative resolutions to disputes of all types. Mr. Glincher has represented developers and owners of retail centers, hotels, movie theatres, office and industrial buildings and parks, utilities, restaurants, residential subdivisions, apartment complexes, assisted living, low to moderate income housing complexes, long-term care facilities and condominium projects, both locally and nationally. In addition, Mr. Glincher serves as an elected member of the firm's Governing Committee. Mr. Glincher was appointed a member of the faculty of Boston College, where he has taught a course in Real Estate Finance since 1988. He is a past president of the Hebrew Rehabilitation Center for the Aged, Men's Associates and presently serves as vice chairman and member of the Center's Board of Trustees and Executive Committee. In addition, Mr. Glincher serves as president of two low to moderate income housing facilities, on the Board of Directors of B'nai B'rith Senior Citizens Housing Corporation, as clerk and a member of the Board of Governors of Blue Hill Associates, Inc. (Blue Hill Country Club), and as a member of the Advisory Board of The Entrepreneurship Institute. He has served as vice president of the New England Realty Unit of B'nai B'rith and on the board of directors of the Jewish Community Center of Sharon (Temple Israel). Mr. Glincher is a member of the Assisted Living Federation of America, the International Council of Shopping Centers, the National Association of Industrial and Office Parks and the Boston Bar Association. Mr. Glincher served as a member of the Town of Sharon Zoning Board of Appeals. Mr. Glincher is admitted to practice in Massachusetts, the U.S. Court of Appeals, Third Circuit, the U.S. District Court, District of Massachusetts and the U.S. Tax Court.

Mr. Glincher can be contacted at 617-345-1222 or aglincher@nixonpeabody.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.