Editorial Board   

Ms. Hehir

Kim Hehir

VP of Strategic Planning, The Leading Hotels of the World

Kimberly Moffitt Hehir has served as Vice President of Strategic Planning for The Leading Hotels of the World since 2003. Ms. Hehir is responsible for managing the Company's joint ventures and ancillary businesses and acting as a liaison between each department within Leading Hotels of the World to ensure that all goals are consistent with the Company's Strategic Plan. She is also responsible for sourcing and evaluating new business opportunities and implementing those which yield a substantial return on investment, deliver value to the shareholders, enhance member benefits, and will achieve the company's overall goal of becoming an all-inclusive provider of goods and services to the luxury marketplace. Prior to joining The Leading Hotels of the World, Ms. Hehir was a Senior Investment Analyst at Shaffer & Company, which owns and asset manages over $1 billion of luxury hotel properties, many of which are members of Leading Hotels of the World. Prior thereto, Ms. Hehir was the global Director of Marketing and Corporate Communications for Sonnenblick-Goldman Company, an international real estate investment banking firm averaging US$10 billion in annual transactions. Before joining Sonnenblick-Goldman, Ms. Hehir was the Director of Strategic Marketing for HVS International.

Ms. Hehir can be contacted at 212-515-5630 or khehir@lhw.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.