Editorial Board   

Ms. Utley

Teri Utley

Senior Account Manager, Range Online Media

Teri Utley is Senior Account Manager for Range Online Media, a leading search and interactive marketing agency that delivers measurable success through comprehensive, online marketing services, including paid search marketing, search engine optimization (SEO), online media placement and social media, strategic planning, performance optimization and more. Having worked with travel and hospitality clients over the last seven years, Ms. Utley has had the opportunity to participate and lead strategy in both search and media campaigns on a national level. Her focus is dedicated to providing personalized attention to clients that will maximize profits, provide industry insights and provide strategic planning to improve overall performance and profitability. Ms. Utley has extensive performance marketing knowledge in both direct and OTA channel strategy. Using her vertical research, technology integration and custom reporting tactics - Ms. Utley has driven success for such clients as Travelocity and Accor North America. Teri is a graduate of the University of Texas-Arlington with a B.A. in Marketing.

Ms. Utley can be contacted at 817-509-0350 or teri.utley@rangeonlinemedia.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.