Editorial Board   

Mr. Guaracino

Jeff Guaracino

Vice President, Communications, Greater Philadelphia Tourism Marketing Corp

Jeff Guaracino is vice president of communications for the Greater Philadelphia Tourism Marketing Corporation (GPTMC), a position he assumed in 2006. In his role, Guaracino manages national and regional communications, the visiting journalist program, content development and corporate communications. He specializes in communications programs to African-American, Hispanic, Canadian and gay and lesbian travelers. The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside(R) a premier destination through marketing and image building that increases business and promotes the region's vitality. Guaracino joined GPTMC in 2001 as director of communications. He is part of the team at GPTMC that created the internationally recognized gay tourism campaign, Philadelphia - Get Your History Straight and Your Nightlife Gay(R). This ground-breaking campaign has won GPTMC top awards in the travel, public relations and advertising industries. Elseiver, an international book publisher, invited Guaracino to write the first book on gay tourism marketing called Gay and Lesbian Tourism: The Essential Guide for Marketers, which was released in 2007. Active in the community, Guaracino was appointed by Philadelphia Mayor John F. Street to serve on the Mayor's Commission on Children. He also serves as vice president of the Philadelphia Gay Tourism Caucus, an organization he co-founded in 2002. His public service has been recognized by the American Heart Association with the "Rookie of the Year Award" and by the AIDS Coalition of Southern New Jersey with the "President's Award." In 2003, the Philadelphia Public Relations Association recognized his work with the "PPRA Fast Track Award," and Philadelphia Magazine named Guaracino one of 22 people to watch. A Philadelphia region native, Guaracino was raised in New Jersey and currently resides in the Old City section of Philadelphia. He earned a Bachelor of Arts degree in communications from Rowan University in Glassboro, New Jersey.

Mr. Guaracino can be contacted at 215-599-2290 or jeff@gptmc.com

Coming up in August 2019...

Food & Beverage: Millennial Chefs Lead the Way

Led by Millennial chefs, hotels continue to foster sustainability, sourcing and wellness within their dining rooms and banquet spaces, and by all measures, this is responsible for an increase in their revenues. In many hotels, the food & beverage division contributes 50 per cent or more to hotel sales and they are currently experiencing double-digit growth. As a result, hotel owners are allocating an increasing amount of square footage for F&B operations. The biggest area of investment is in catering, which is thriving due to weddings, social events and business conferences. Hotels are also investing in on-site market or convenience stores that offer fresh/refrigerated foods, and buffet concepts also continue to expand. Other popular food trends include a rise of fermented offerings such as kombucha, kimchi, sauerkraut, tempeh, kefir and pickles - all to produce the least processed food possible, and to boost probiotics to improve the immune system. Tea is also enjoying something of a renaissance. More people are thinking of tea with the same reverence as coffee due to its many varieties, applications and benefits. Craft tea blending, nitro tea on tap and even tea cocktails are beginning to appear on some hotel menus. Another trend concerns creating a unique, individualized and memorable experience for guests. This could be a small consumable item that is specific to a property or event, such as house-made snack mixes, gourmet popcorn, macaroons, or jars of house-made jams, chutneys, and mustards -all produced and customized in house. One staple that is in decline is the in-room minibar which seems to have fallen out of favor. The August issue of the Hotel Business Review will document the trends and challenges in the food and beverage sector, and report on what some leading hotels are doing to enhance this area of their business.