Editorial Board   Guest Author

Ms. Walzak

Dawn Walzak

First Vice President, Tishman Hotel Corporation

Dawn Walzak is First Vice President of Tishman Hotel Corporation (THC) in Orlando, Florida. As a respected sales professional with over twenty years of Hospitality Industry experience, Ms. Walzak has also held Sales Management positions with Westin Hotels & Resorts and Hyatt Hotels and Resorts. Her strong selling skills, awareness of the overall sales process, technology, savvy and passion for success has resulted in numerous awards. Dawn was also recognized for her leadership in the hospitality industry by being elected as the youngest President of the Hospitality Sales and Marketing Association International in 1997, the largest sales and marketing association in the world with over 4,000 members, and was named one of the 1997 Top 100 Rising Stars in the hospitality business by Travel Agent Magazine, recipient of Florida International University School of Hospitality Management 1999 Alumni of the Year award and was recently named as one of Travel Weekly's "Forty under Forty - the leaders who represent the 'next generation' of travel". Ms. Walzak joined Hyatt Hotels and Resorts as a Corporate Trainee after graduation from Florida International University with a Bachelor of Science in Hospitality Management. During her five years with Hyatt Hotels and Resorts she held a succession of sales and marketing positions in several locations. After joining the Westin Mission Hills Resort in 1992, Ms. Walzak continued to break sales records and produced significant market growth. Since joining THC in 1998, she has assisted in the renovation, reposition and re-flagging of the Four Points Sheraton Hotel at Los Angeles International Airport, which completed its first year of operation at 97% occupancy. She has worked on numerous acquisitions and has been able to immediately increase occupancies through non-traditional markets. Her specialties include electronic commerce, public relations exposure, revenue management, and maximization of brand. In October 2002 she completed the opening of the new $330 million Westin New York at Times Square and now oversees a select portfolio of hotels for Tishman. In 2004, Ms. Walzak completed her Masters Degree in Hospitality Management, graduating with Magna Cum Laude honors, from Florida International University. As a First Vice President at THC, her responsibilities include overseeing the marketing, sales functions and performance of select THC owned and/or managed hotels. She also supervises corporate projects involving training, research and market analysis.

Ms. Walzak can be contacted at 407-934-1755 or dwalzak@tishman.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.