Editorial Board   Guest Author

Ms. Walzak

Dawn Walzak

First Vice President, Tishman Hotel Corporation

Dawn Walzak is First Vice President of Tishman Hotel Corporation (THC) in Orlando, Florida. As a respected sales professional with over twenty years of Hospitality Industry experience, Ms. Walzak has also held Sales Management positions with Westin Hotels & Resorts and Hyatt Hotels and Resorts. Her strong selling skills, awareness of the overall sales process, technology, savvy and passion for success has resulted in numerous awards. Dawn was also recognized for her leadership in the hospitality industry by being elected as the youngest President of the Hospitality Sales and Marketing Association International in 1997, the largest sales and marketing association in the world with over 4,000 members, and was named one of the 1997 Top 100 Rising Stars in the hospitality business by Travel Agent Magazine, recipient of Florida International University School of Hospitality Management 1999 Alumni of the Year award and was recently named as one of Travel Weekly's "Forty under Forty - the leaders who represent the 'next generation' of travel". Ms. Walzak joined Hyatt Hotels and Resorts as a Corporate Trainee after graduation from Florida International University with a Bachelor of Science in Hospitality Management. During her five years with Hyatt Hotels and Resorts she held a succession of sales and marketing positions in several locations. After joining the Westin Mission Hills Resort in 1992, Ms. Walzak continued to break sales records and produced significant market growth. Since joining THC in 1998, she has assisted in the renovation, reposition and re-flagging of the Four Points Sheraton Hotel at Los Angeles International Airport, which completed its first year of operation at 97% occupancy. She has worked on numerous acquisitions and has been able to immediately increase occupancies through non-traditional markets. Her specialties include electronic commerce, public relations exposure, revenue management, and maximization of brand. In October 2002 she completed the opening of the new $330 million Westin New York at Times Square and now oversees a select portfolio of hotels for Tishman. In 2004, Ms. Walzak completed her Masters Degree in Hospitality Management, graduating with Magna Cum Laude honors, from Florida International University. As a First Vice President at THC, her responsibilities include overseeing the marketing, sales functions and performance of select THC owned and/or managed hotels. She also supervises corporate projects involving training, research and market analysis.

Ms. Walzak can be contacted at 407-934-1755 or dwalzak@tishman.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.