Editorial Board   

Ms. Manion

Ann Manion

President, Hotel Advantage

Ann Manion simplifies the Web for busy professionals and shares knowledge that helps hotels thrive in today's digital world. A distinguished marketing professional with 25 years of hospitality management experience, Ms. Manion works with accounts across the country to build savvy social media programs that compliment their brand strategy. She's a sought after content marketer who tells inspiring brand stories and shows her clients best practices in building a strong and positively influential online reputation. Ms. Manion has an MBA in Service Marketing from Simmons College, a BSBA in Hotel, Restaurant and Resort Management from the Daniel's College of Business at the University of Denver, studied International Tourism at London's Richmond College, and holds certifications from the Culinary Institute of America. Ms. Manion lives in Greater Boston with her husband and three sons. To learn more about Ann's hotel background, connect with her on Linked In, or follow her on Twitter @annmanion.

Ms. Manion can be contacted at 617-531-1672 or ann@thehoteladvantage.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.