Editorial Board   

Ms. Manion

Ann Manion

President, Hotel Advantage

Ann Manion simplifies the Web for busy professionals and shares knowledge that helps hotels thrive in today's digital world. A distinguished marketing professional with 25 years of hospitality management experience, Ms. Manion works with accounts across the country to build savvy social media programs that compliment their brand strategy. She's a sought after content marketer who tells inspiring brand stories and shows her clients best practices in building a strong and positively influential online reputation. Ms. Manion has an MBA in Service Marketing from Simmons College, a BSBA in Hotel, Restaurant and Resort Management from the Daniel's College of Business at the University of Denver, studied International Tourism at London's Richmond College, and holds certifications from the Culinary Institute of America. Ms. Manion lives in Greater Boston with her husband and three sons. To learn more about Ann's hotel background, connect with her on Linked In, or follow her on Twitter @annmanion.

Ms. Manion can be contacted at 617-531-1672 or ann@thehoteladvantage.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.