Editorial Board   Guest Author

Mr. O'Mahony

Des O'Mahony

Co-founder and Chief Executive Officer, Bookassist

Dr Des O'Mahony is the co-founder and chief executive officer of Bookassist (bookassist.org), an Irish-based privately-owned international company specializing in technology and online strategy for hotels and one of the leading European hotel booking technology providers. He is a Chartered Physicist and holds a PhD in Physics from Trinity College in Dublin. Involved with web technology since the early nineties, he pioneered web-based city guides in 1994 with Bookassist co-founder Dr Robert Whittle, developing the Softguides brand for cities such as Madrid, Barcelona and Dublin. The Softguides network used customer comments and feedback extensively in its online content, pre-dating the social media revolution by over a decade. In 2005, he was the Irish Internet Association's "Netvisionary" winner for online trade and in the same year was the recipient of a prestigious eircom.net Golden Spider web design award. In 2010 was the recipient of the Internet Entrepreneur of the Year award from the Irish Internet Association in recognition of the success of Bookassist. He has frequently keynoted large travel and hotel technology conferences, most recently presenting on and appearing on a discussion panel on the implications of mobile technology for hotels at the BTO Conference in Florence, Italy in October 2010. Bookassist was formed in Dublin in 1999 and has since grown to encompass six offices in Dublin, Paris, Madrid, Prague, Vienna and Rome handling in almost half a million bookings for its clients and in excess of $100M in hotel booking revenue annually. At Bookassist, Des is responsible for the strategic direction of the company and for research in new product and strategy areas. Bookassist was first to market in 2009/2010 with an innovative and comprehensive mobile solution for hotels and hotel booking on the iPhone, Android and BlackBerry platforms with their market-leading webapp solution.

Mr. O'Mahony can be contacted at 35316762913 or des.omahony@bookassist.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.