Editorial Board   Guest Author

Mr. O'Mahony

Des O'Mahony

Co-founder and Chief Executive Officer, Bookassist

Dr Des O'Mahony is the co-founder and chief executive officer of Bookassist (bookassist.org), an Irish-based privately-owned international company specializing in technology and online strategy for hotels and one of the leading European hotel booking technology providers. He is a Chartered Physicist and holds a PhD in Physics from Trinity College in Dublin. Involved with web technology since the early nineties, he pioneered web-based city guides in 1994 with Bookassist co-founder Dr Robert Whittle, developing the Softguides brand for cities such as Madrid, Barcelona and Dublin. The Softguides network used customer comments and feedback extensively in its online content, pre-dating the social media revolution by over a decade. In 2005, he was the Irish Internet Association's "Netvisionary" winner for online trade and in the same year was the recipient of a prestigious eircom.net Golden Spider web design award. In 2010 was the recipient of the Internet Entrepreneur of the Year award from the Irish Internet Association in recognition of the success of Bookassist. He has frequently keynoted large travel and hotel technology conferences, most recently presenting on and appearing on a discussion panel on the implications of mobile technology for hotels at the BTO Conference in Florence, Italy in October 2010. Bookassist was formed in Dublin in 1999 and has since grown to encompass six offices in Dublin, Paris, Madrid, Prague, Vienna and Rome handling in almost half a million bookings for its clients and in excess of $100M in hotel booking revenue annually. At Bookassist, Des is responsible for the strategic direction of the company and for research in new product and strategy areas. Bookassist was first to market in 2009/2010 with an innovative and comprehensive mobile solution for hotels and hotel booking on the iPhone, Android and BlackBerry platforms with their market-leading webapp solution.

Mr. O'Mahony can be contacted at +353 1 676 2913 or des.omahony@bookassist.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.