Editorial Board   Guest Author

Mr. Creytens

Johan Creytens

Owner & General Manager, Hotel Heritage, a Relais & Chateaux Property

Johan Creytens is the General Manager and Owner of the boutique luxury Hotel Heritage, a Relais & Chateaux property located in the heart of the charming city of Bruges, in Belgium. Mr. Creytens and his wife, Isabelle, purchased the hotel in 1992, and renovated the historic 1800's mansion into the award winning 24-room hotel it is today. Mr. Creytens studied Architectural design with many years of experience as a project manager of Hotel projects. His skills were further fine-tuned with several marketing and management courses. He still wanted more and finally made his own hotel project. It became a state of the art renovation of a beautiful mansion house in Bruges into a boutique hotel. His hotel management skills were updated at the Cornell University with a post-graduate degree in Hotel Marketing.

Mr. Creytens can be contacted at 325-044-4444 or johan.creytens@hotel-heritage.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.